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If you started a company two years ago, many assumptions are no longer true

steveblank.com

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Re: If you started a company two years ago, many assumptions are no longer true

#2
Well of course it is, most startups are dead on arrival.

The big pinch of salt I throw in with advice like this though is that startup failure rate hasn't dramatically shifted despite two decades of lean startup methodology, accelerators, and an entire cottage industry of startup advice. It's never the fault of the framework, mind you.

Re: If you started a company two years ago, many assumptions are no longer true

#5
I find the story of a startup founder who entirely missed the developments of the last two years and did absolutely nothing with AI difficult to believe. If that actually happened it's the exception, not the rule. Most startup founders are way more in-tune with AI developments. This makes it sound like Chris (the mentioned founder) is behind marketing people who use LLM bots to post slop on LinkedIn.

In that case, yes their startup is most certainly DOA.

Re: If you started a company two years ago, many assumptions are no longer true

#6

Well of course it is, most startups are dead on arrival. The big pinch of salt I throw in with advice like this though is that startup failure rate hasn't dramatically shifted despite two decades of lean startup methodology, accelerators, and an entire cottage industry of startup advice. It's never the fault of the framework, mind you.

isn't this a problem of being able to see whatever we want in the data? For example maybe more startups than ever are created in part due to access to this info. Volume increase but rate doesn't. Or maybe magnitude of success increases. Surely this is true but largely attributed to internet overall. But maybe methodologies are indeed a factor.

edit: Tobi from Shopify has an insight that relates. His north star metric is user churn. sounds crazy on its face. he's known for that. But increasing churn means you've increased top line exposure to more would-be entrepreneurs. Not all of them will succeed, but shopifys mission is to create more entrepreneurs. Grow the pie. A focus on increasing conversion tends to have a narrowing effect.

Re: If you started a company two years ago, many assumptions are no longer true

#9
post #4

> the bottleneck is no longer engineering, it’s ____ 90% of blog articles created in the last two years are probably dead on arrival

Made me wonder if there's a live-streaming equivalent for blogging... some platform that both ensures the reader knows the blogger is a person, and promotes a parasocial relationship.

There's live-coding, so it's not totally a crazy idea.

Re: If you started a company two years ago, many assumptions are no longer true

#10
Not if you’re launching a startup based in the real world. Tell me how AI will make a laundromat business DoA?

If your business is selling services at 40% margin that are entirely digitally based, then maybe you’ll need to cut some margin, sure.

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