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Apple's accidental moat: How the "AI Loser" may end up winning

adlrocha.substack.com

11–20 of 402 posts

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#12
I've had it turned off since Sequoia, and this I truly appreciate. It hasn't nagged me once to turn it or Siri on, and it isn't mandatory.

When I open up JIRA or Slack I am always greeted with multiple new dialogues pointing at some new AI bullshit, in comparison. We hates it precious

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#13
Apple aren’t in the business of building chatbots to impress investors (other than some WWDC2024 vaporware they’d rather not talk about any more). They’re in the business of consumer hardware.

Consumers want iPhones and (if Apple are right) some form of AR glasses in the next decade. That’s their focus. There’s a huge amount of machine learning and inference that’s required to get those to work. But it’s under the hood and computed locally. Hence their chips. I don’t see what Apple have to gain by building a competitor to what OpenAI has to offer.

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#14
post #2

This is the classic apple approach - wait to understand what the thing is capable of doing (aka let others make sunk investments), envision a solution that is way better than the competition and then architect a path to building a leapfrog product that builds a large lead.

Pretty much it. That said, they did try to appease the markets by announcing 'Apple Intelligence' so they didn't appear to be behind everyone. They did do the smart thing of not throwing too much capital behind it. Once the hype crumbles, they will be able to do something amazing with this tech. That will be a few years off but probably worth the wait.

For consumers AI has anti hype right now. It's off-putting to see consumer products slapped with a hundred AI labels. I see people talk about how you can turn off all of Apple Intelligence with one toggle rather than hundreds on Samsung.

Firefox is also marketing how easy it is to disable AI.

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#15

Don't worry, when apple introduce it, it'll be revolutionary and 10% thinner.

Apple will just drip feed locally running models that enable minor conveniences. They will probably drop the Apple Intelligence label later and just have things with their own names like "magic eraser".

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#16
Apple is almost 2 years out from their announcement of Apple Intelligence. It has barely delivered on any of the hype. New Siri was delayed and barely mentioned in the last WWDC; none of the features are released in China.

In other news, people keep buying iPhones, and Apple just had its best quarter ever in China. AAPL is up 24% from last year.

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#17
> Then Stargate Texas was cancelled, OpenAI and Oracle couldn’t agree terms, and the demand that had justified Micron’s entire strategic pivot simply vanished. Micron’s stock crashed.

Well.. no. The Stargate expansion was cancelled the orginally planned 1.2MW (!) datacenter is going ahead:

> The main site is located in Abilene, Texas, where an initial expansion phase with a capacity of 1.2 GW is being built on a campus spanning over 1,000 acres (approximately 400 hectares). Construction costs for this phase amount to around $15 billion. While two buildings have already been completed and put into operation, work is underway on further construction phases, the so-called Longhorn and Hamby sections. Satellite data confirms active construction activity, and completion of the last planned building is projected to take until 2029.

> The Stargate story, however, is also a story of fading ambitions. In March 2026, Bloomberg reported that Oracle and OpenAI had abandoned their original expansion plans for the Abilene campus. Instead of expanding to 2 GW, they would stick with the planned 1.2 GW for this location. OpenAI stated that it preferred to build the additional capacity at other locations. Microsoft then took over the planning of two additional AI factory buildings in the immediate vicinity of the OpenAI campus, which the data center provider Crusoe will build for Microsoft. This effectively creates two adjacent AI megacampus locations in Abilene, sharing an industrial infrastructure. The original partnership dynamics between OpenAI and SoftBank proved problematic: media reports described disagreements over site selection and energy sources as points of contention.

https://xpert.digital/en/digitale-ruestungsspirale/

> Micron’s stock crashed. [the link included an image of dropping to $320]

Micron’s stock is back to $420 today

> One analysis found a max-plan subscriber consuming $27,000 worth of compute with their 200$ Max subscription.

Actually, no. They'd miscalculated and consumed $2700 worth of tokens.

The same place that checked that claim also points out:

> In fact, Anthropic’s own data suggests the average Claude Code developer uses about $6 per day in API-equivalent compute.

https://www.financialexpress.com/life/technology-why-is-clau...

I like Apple's chips, but why do we put up with crappy analysis like this?

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#18
post #12

I've had it turned off since Sequoia, and this I truly appreciate. It hasn't nagged me once to turn it or Siri on, and it isn't mandatory. When I open up JIRA or Slack I am always greeted with multiple new dialogues pointing at some new AI bullshit, in comparison. We hates it precious

I don't like companies forcing their newest features on me noisily and constantly trying to ship new features and see what sticks so you can't trust whether a feature advertised one week will even be there the next.

However, I have even less patience for companies forcing paid-for third-party ads down my throat on a paid product. Slack at least doesn't sell my eyeballs. Facebook, Twitter, Google's ads are worse to me than new feature dialogues.

Which brings me to Apple. I pay for a $1k+ device, and yet the app store's first result is always a sponsored bit of spam, adware, or sometimes even malware (like the fake ledger wallet on iOS, that was a sponsored result for a crypto stealer). On my other devices, I can at least choose to not use ad-ridden BS (like on android you can use F-Droid and AuroraStore, on Linux my package manager has no ads), but on iOS it's harder to avoid.

Apple hasn't sunk to Google levels in terms of ads, but they've crossed a line.

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#19

Earlier quoted context omitted.

Pretty much it. That said, they did try to appease the markets by announcing 'Apple Intelligence' so they didn't appear to be behind everyone. They did do the smart thing of not throwing too much capital behind it. Once the hype crumbles, they will be able to do something amazing with this tech. That will be a few years off but probably worth the wait.

For consumers AI has anti hype right now. It's off-putting to see consumer products slapped with a hundred AI labels. I see people talk about how you can turn off all of Apple Intelligence with one toggle rather than hundreds on Samsung. Firefox is also marketing how easy it is to disable AI.

I think a lot of people are not hype about AI in their toaster, but... I don't think people are generally turned off form deeper integration in their OS itself. Especially when for some people this is representing ideas similar to how programmer-types get excited about Shortcuts.

Decently accessible automation and discovery, without having to go figure out a bunch of stuff

Re: Apple's accidental moat: How the "AI Loser" may end up winning

#20
post #9
post #6

Earlier quoted context omitted.

It’s even more superpowered than previous implementations of this strategy. When they made the iPhone, iPod, and Apple Watch they had no specific hardware advantage over competitors. Especially with early iPhone and iPod: no moat at all, make a better product with better marketing and you’ll beat Apple. Now? Good luck getting any kind of reasonably priced laptop or phone that can run local AI as well as the iPhone/Ma…

How do you know Gemini is losing money on inference?

> How do you know Gemini is losing money on inference?

It's not. People make this claim with zero evidence.

But Google made around $20B profit on Google search in 2025 Q4, and that includes AI search.

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