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We have a 99% email reputation, but Gmail disagrees

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Re: We have a 99% email reputation, but Gmail disagrees

#2
Chances are the e-mails they've been sending so far went unread/got moved to spam by a lot of users and Gmail took that as a signal.

I send nothing but password-reset mails and never had an issue getting anything delivered, even though people constantly whine that delivering e-mail yourself has gotten so hard nowadays.

Just got a clean IP and don't send crap.

Re: We have a 99% email reputation, but Gmail disagrees

#4
You are not penalized for sending infrequently but sending infrequently lessens the chance that your recipients will remember you and remember why they subscribed to your emails and if they don’t remember, they mark as spam.

The problem for Font Awesome is 2 fold:

1. Kickstarter spam is a huge problem, seriously, it is so prevalent I expect gmail may even have specific rules around it. There is an entire cottage industry of kickstarter “promoters” that send out so much spam.

2. Font Awesome… is not a kickstarter? They’re using their email list to advertise a new project, Build Awesome. Same team, similar ethos, sure, but it is entirely new — they are sending email about a project to people who didn’t subscribe to email about that project.

Who knows why specifically their email performance is so bad, but this blog post doesn’t come close to providing plausible explanations.

Re: We have a 99% email reputation, but Gmail disagrees

#5
Gmail's spam detection has some real headscratcher moments every now and then.

Some days it'll mark legitimate transaction emails from major companies as spam even if you've been receiving emails from them for years.

And then right afterwards it'll allow an obvious scam email with a PDF attachment from some random Gmail account that you've never contacted to go straight to your inbox.

Re: We have a 99% email reputation, but Gmail disagrees

#6
If I read this right, they used their email recipient list from Font Awesome to spam people with an unrelated new product announcement.

I get they're going for the whole "look at big evil Google undermining this underdog" support ticket route, but I think it will backfire in this case.

Re: We have a 99% email reputation, but Gmail disagrees

#7
How do you get email addresses? Do people freely and explicitly choose to sign up to your mailing list, or is it baggage that you're forcing on them without their consent?

I notice that when I go to https://fontawesome.com/ and click "Start for Free", I'm asked for my email address. This isn't necessary for me to use the icons. I just need a page that tells me to add the necessary tags for cdnjs [0].

I think your problem is dissonance between what you think your users want and what they actually want. If I had to sign up for a mailing list in order to use every frontend development library I've ever used, and their emails actually made it past my spam filter, I'd never see anything else.

I think Google's doing the right thing here. You need to separate your newsletter and product updates from people who just want to set up the icons and move on with their lives.

[0]: https://cdnjs.com/libraries/font-awesome

Re: We have a 99% email reputation, but Gmail disagrees

#8
#1: Was this article written by an LLM? The phrasing implies there's a high chance

#2: Is your company sending spam emails? I don't know how Gmail's system works, but I will mark any unsolicited email from businesses as spam. Perhaps Google uses that as a heuristic?

Re: We have a 99% email reputation, but Gmail disagrees

#9
post #4

You are not penalized for sending infrequently but sending infrequently lessens the chance that your recipients will remember you and remember why they subscribed to your emails and if they don’t remember, they mark as spam. The problem for Font Awesome is 2 fold: 1. Kickstarter spam is a huge problem, seriously, it is so prevalent I expect gmail may even have specific rules around it. There is an entire cottage indu…

an old quote .... ".. having mastered the game of five card stud in the Pacific theater, the victorious Allies declare the game of Poker to be illegal"

Re: We have a 99% email reputation, but Gmail disagrees

#10
No. Thanks.

Your "fun" email belongs to my spam box.

I use font awesome for a few quick icons. I have no interested in using a new site engine.

If you are getting new icons - great. not that interesting, but this is not spam.

If you are doing a incompatible update - i hate this. but i need to know this. thanks for telling me.

Doing a new kickstarter project? - no. hell no. this is not what i signed up for.

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