So of course it probably feels bad from EFF's perspective that they are no longer receiving the "50 to 100 million impressions a month" and instead get more realistic "2 million views" per post. Which I'd assume is probably better reflection of the natural size of their audience.
Even if this comparison is wrong... Another way to think about this is The GNU/Linux desktop marketshare. For a long-time it was some fraction of a 1% of users. Those users cared about their digital rights (among other things) more than the inconveniences it caused them. And that group is a really small faction of the whole desktop market.
I'm not saying EFF's message isn't important. But I doubt that it ever was interesting enough to naturally receive "50 to 100 million impressions a month" even back in 2018.