Earlier quoted context omitted.
It's worth thinking how this would work if it didn't work like this though? Nearly all 'commodity' markets clear this way. If you switched to 'people get paid what they bid' it's almost certain the market would just converge back to this anyway - but with a lot more gaming and guesswork (wind guessing the gas marginal price to try and get the highest price).
That's only true for spot pricing, right? Longer term supply contracts can embody more "strategic" criteria.
Like you are not going to agree a eg 3 year supply deal with $SUPPLYCO at a significantly lower price than what you could get on the spot market for it (or what you could hedge out on futures).