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There are real ppl using AI to speak up that were previously silent. Yes, AI is the difference-maker for their engagement. Yes, their efforts are imperfect and have a ‘smell’. That’s not a defect, that’s a perfectly normal and expected condition.
I agree to this- "Write Your Own Copy".
I've seen teams struggle with adoption because their documentation or marketing felt sanitized and lacked a human touch. That "slopification" andrei_says_ pointed out actually makes unique, well-crafted human content stand out even more.
But everyone—and I really mean everyone—in SEO right now favors AI-written content. Why? Because most of them are also selling AI. So you can forget about sitting there trying to churn out mediocre texts yourself if you want to be visible. Unfortunately, that’s just how it is.
AI is a scam. SEO is a scam. Blockchain -- all applications, no exceptions -- is a scam. Kubernetes is a scam: it's real, it works, and nobody except Google itself ever needed it. Containers are mostly a scam: they're a useful tool but not a deployment method, not a software distribution method, etc. SaaS and everything aaS are scams: own your shit, keep your own data on boxes you own. Pay for good smart people to run them. Hire old people, and pay enough to keep them. Good techies are not a fungible resource, and tech that makes people more fungible is bad tech.
Being AI advocates is a good sign of scammers, of industrial-scale incompetence, and of entire industries and market sectors to avoid.
I personally like to use AI to make a first draft and then edit from there. It's way faster at that first draft than I am, but I can still maintain my voice and ensure I'm making all my points.
I will say many people are also generally bad writers. Is it slop if it's actually a better writer than the engineer making the site or the owner of a small business without a marketing team? It just seems like a tool to write better.