Write Your Own Copy

#1

Post by operatingthetan » Sat, Apr 04, 2026, 11:57 PM UTC

Every day I'm seeing people making websites for the sole purpose of posting to HN, and it's all AI. The site, the words, the ideas. Obviously that person had the idea to begin with, but the execution is slop.

These people are putting their names on this stuff, and everyone in the world right now is learning to recognize the tells of AI writing. The tone, the abstractness, the specific phrasing. We all know it. It's a turn off.

So my idea is simple: write your own copy. That's an advantage now. It's becoming scarce today. Be real. Whatever that means to you.

Re: Write Your Own Copy

#2

Post by verdverm » Sun, Apr 05, 2026, 1:49 AM UTC

For those who want to get better at writing, the easiest way is to read judiciously. Of course you do have to practice what you want to become good at as well.

For marketing copy, have conversations with users. They will give you the perspectives, pitches, and parlance you seek.

Re: Write Your Own Copy

#3

Post by andrei_says_ » Sun, Apr 05, 2026, 3:18 AM UTC

I’m genuinely impressed by the speed of mass slopification raising the toxicity of the whole internet.

And now poisoning human attention and the very ability to reason. At scale.

Makes me think of Kali Yuga, the age of ignorance.

Are we doing this to ourselves? Is it being done to us? Is it some kind of self destruct implanted by aliens in a dark forest scenario?

It’s just… really fascinating.

Also reminds me of this - story

https://www.lightspeedmagazine.com/fiction/different-kinds-o...

Re: Write Your Own Copy

#4

Post by bhag2066 » Sun, Apr 05, 2026, 4:27 AM UTC

verdverm wrote: post #2

For those who want to get better at writing, the easiest way is to read judiciously. Of course you do have to practice what you want to become good at as well. For marketing copy, have conversations with users. They will give you the perspectives, pitches, and parlance you seek.

Handwriting (copying word for word) good copy is also a great way to become a good copywriter.

Re: Write Your Own Copy

#5

Post by Muhammad523 » Sun, Apr 05, 2026, 5:53 AM UTC

Write your own copy of.... what?

Re: Write Your Own Copy

#6

Post by Zetaphor » Sun, Apr 05, 2026, 6:03 AM UTC

Muhammad523 wrote: post #5

Write your own copy of.... what?

https://en.wikipedia.org/wiki/Copy_(publishing)

Re: Write Your Own Copy

#7

Post by yen223 » Sun, Apr 05, 2026, 6:23 AM UTC

This sounds AI haha

Re: Write Your Own Copy

#8

Post by ostefani » Sun, Apr 05, 2026, 6:31 AM UTC

This is a problem: some people, some companies... no one want to pay | give more effort if it can be done faster and cheaper.

Re: Write Your Own Copy

#9

Post by ChrisArchitect » Sun, Apr 05, 2026, 6:35 AM UTC

Related this past week:

Do your own writing

https://news.ycombinator.com/item?id=47573519

Re: Write Your Own Copy

#10

Post by rlitsetorp » Sun, Apr 05, 2026, 8:38 AM UTC

But everyone—and I really mean everyone—in SEO right now favors AI-written content. Why? Because most of them are also selling AI. So you can forget about sitting there trying to churn out mediocre texts yourself if you want to be visible. Unfortunately, that’s just how it is.