Modern payola. Fascinating but not entirely unpredictable. I’m excited by the focus on hyper-local, authenticity is the scarce resource. Great artists are usually not the best marketers, but nothing beats “I am here, this is real”. No amount of algorithmic magic can create that experience.
From the article:
> "...it’s like the first thing that they see or that first comment that they see is their opinion even when they haven’t heard the whole album.”
What is this trying to say? For every 1 person who thinks about truth in some independent way, I don't care if it's spiritual or because they do scientific tests for what the best music is or all of this other stuff; there are 19 people who are, "LIKES = TRUTH".
Are you getting it? That has nothing to do with payola or authenticity or scarcity or whatever. You have no idea anyway, you've never had to make a creative product. Likes = truth. Authenticity is the seeming unlikelihood that social media content authors are bought and sold. It's the OPPOSITE of what you think. It is the OPPOSITE of payola. And look, they're right. The vast majority of opinions on TikTok are not paid for. This is the OPPOSITE of radio.