I integrate these kinds of systems in order to prevent criminals from being able to use our ecommerce platform to utilize stolen credit cards.
That involves integrating with tracking providers to best recognize whether a purchase is being made by a bot or not, whether it matches "Normal" signals for that kind of order, and importantly, whether the credit card is being used by the normal tracking identity that uses it.
Even the GDPR gives us enormous leeway to do literally this, but it requires participating in tracking networks that have what amounts to a total knowledge of purchases and browsing you do on the internet. That's the only way they work at all. And they work very well.
Is it Ethical?
It is a huge portion of the reason why ecommerce is possible, and significantly reduces credit card fraud, and in our specific case, drastically limits the ability of a criminal to profit off of stolen credit cards.
Are people better off from my work? If you do not visit our platforms, you are not tracked by us specifically, but the providers we work with are tracking you all over the web, and definitely not just on ecommerce.
Should this be allowed?