YouTube Premium is the best $10 I spend per month. Nowhere else can I consistently find the sort of niche content that interests me.
I actually don't care that much about YouTube content and it's not a place I go and hang out, but I'll pay just about anything to avoid seeing ads. Yes, I know ad blockers exist, but getting them to work on laptop, phone, Apple TV directly, Apple TV via casting, etc is not easy or even possible in some cases. If I had to guess I watch ~1hr of YouTube a week, if I watch more than that I'm watching longer-form content, but mostly it's because everyone hosts their videos there so the 3-7min here and there add up to ~1hr (tutorials, product launch, help/documentation video, etc). As much as it pains me to fork over $15+/mo for that, I hate being interrupted by ads more.