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You don’t have time to maintain your blog

blog.scripted.com

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Re: You don’t have time to maintain your blog

#31

Post by zalew »

ricardobeat wrote: post #29

Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience. This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like…

They could pair up with http://www.youtube.com/watch?v=tIwH7ptHCWc (if it wasn't a joke)

Re: You don’t have time to maintain your blog

#33

Post by rbucks »

ricardobeat wrote: post #29

Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience. This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like…

Let me take the discussion up a level.

There's huge demand for great writing, that's been made clear in the comments (and we see this every day at Scripted HQ).

There are millions of underemployed professionals in this country, thousands of whom are exceptional writers.

Scripted bridges the two, allowing businesses to get great writing (not just blog posts, also white papers, landing pages, status updates, case studies, and product descriptions) by someone who actually knows the industry.

I totally understand the skepticism surrounding ghostwriting, but it's not so different than hiring a PR agency or marketing firm. We're just making these services available to any business a la carte, and using a distributed workforce of real American professionals.

Where's the scheming in that?

Re: You don’t have time to maintain your blog

#35

Post by noelwelsh »

ricardobeat wrote: post #29

Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience. This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like…

Authenticity is very ill-defined (just ask any hipster). What makes an authentic company blog in your mind? Does it have to written by an employee of the company? What if it the company is entirely outsourced (except for the owners, obviously)? Does that mean the owners must write it? What if the owners aren't any good at writing? Can they not hire someone to do this job for them? Let's say we're talking about a software company, and all development is outsourced. Is the product now inauthentic? If not, what's the difference between a blog and the product?

Re: You don’t have time to maintain your blog

#37

Post by winsmart »

ricardobeat wrote: post #29

Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience. This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like…

Whoa buddy, sounds like you're on your high horse in your ivory tower. Must be lonely up there!

Re: You don’t have time to maintain your blog

#38

Post by ricardobeat »

noelwelsh wrote: post #35
ricardobeat wrote: post #29

Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience. This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like…

Authenticity is very ill-defined (just ask any hipster). What makes an authentic company blog in your mind? Does it have to written by an employee of the company? What if it the company is entirely outsourced (except for the owners, obviously)? Does that mean the owners must write it? What if the owners aren't any good at writing? Can they not hire someone to do this job for them? Let's say we're talking about a soft…

Interesting and insightful blog posts are usually written by someone with intimate knowledge of some part of the business, be it an outsourced developer, a founder or even a marketing intern. The proximity matters. That knowledge is not going to be transferred over a five input form.

Re: You don’t have time to maintain your blog

#39

Post by jbkring »

jabbernotty wrote: post #23
jbkring wrote: post #22

Earlier quoted context omitted.

Thanks! Fixed the "check out" issue. I don't see the other problems, but such is the nature of copy-editing your own writing.

From the last paragraph: "a couple writers" -> "a couple of writers" "its completion" -> "it's completion" It seems really important to me, that you get these sorts of things right in all your posts, even if you yourself won't be writing your prospective clients' blog posts.

It is really important. You are right. In my haste to get this product out the door this morning, I forgot to send the post to our copy-editors. I screwed up. Sorry :( I certainly won't be making that mistake again.
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