Earlier quoted context omitted.
In case you're curious, when I ran that title/thumbnail AB test, the option "This picture broke my brain" did end up winning. I was a bit disappointed, because I didn't really _want_ it to win, but I did include it out of curiosity. Ultimately, I changed it to the other title, mostly because I like it better, and the margin was small. I was genuinely torn about how to title this, because one of my aims is that it sta…
That makes me wonder: do you see a difference in when viewers drop off between using a more math-y title versus a more accessible one? The "broke my brain" title originally put me off from watching. I caved after a few days; I think the video is one of your best!
I generally agree that it's a pretty wild choice to just let creators put up multiple titles. That said, it's hard not to play with the shiny toy when it's sitting right there, especially if you know it may mean the lesson reaches more people. In this case, I genuinely don't know what the "right" title is, even setting engagement aside. Is it fundamentally about analyzing an Escher piece? Is it fundamentally a lesson on complex analysis, and complex logs in particular? It's both, but you don't always want to cram two stories into one title. This becomes all the more challenging when titles are, inescapably, marketing.