Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Why our online startup releases a print product, and how we do it.

weddinglovely.com

Post reply on HN
Print view View original

1–10 of 20 posts

Re: Why our online startup releases a print product, and how we do it.

#4

Post by limedaring »

hop wrote: post #3
limedaring wrote: post #2

I'm the author of the article — I'm happy to answer any questions or help anyone out if this is something they want try out too!

(On iPad, it starts to load, then goes to onswipe.com... Black with forever spinning circle)

Gah, thanks. How annoying.

(edit: should be fixed now.)

Re: Why our online startup releases a print product, and how we do it.

#5

Post by kadabra9 »

What other solutions did you look at for printing and distribution for your print product, besides MagCloud?

I've been looking at different printing options and always seemed to get weighed down by the trade-off between lower cost (e.g printing myself or finding a large volume printer with low costs) or something more on-demand like MagCloud, which costs a bit more but gives you greater flexibility.

Re: Why our online startup releases a print product, and how we do it.

#6

Post by limedaring »

kadabra9 wrote: post #5

What other solutions did you look at for printing and distribution for your print product, besides MagCloud? I've been looking at different printing options and always seemed to get weighed down by the trade-off between lower cost (e.g printing myself or finding a large volume printer with low costs) or something more on-demand like MagCloud, which costs a bit more but gives you greater flexibility.

Since we're bootstrapping, we've pretty much only looked at MagCloud for the past three editions, but for the Spring edition coming out next year, I'm definitely looking into printing it ourselves. If I went that route, I'd probably look into a local printer so I could ensure press quality rather than another online solution.

I liked going with MagCloud to start too because it allows us to not worry at all about the printing aspect to start — I feel a lot more comfortable with the production of the lookbook so now we can branch out into printing solutions which'll cost less but take more of our time.

Keep in mind that the cost through MagCloud is only when someone buys — free to upload and distribute, and you can just tack on a "profit" to their base cost per issue.

Re: Why our online startup releases a print product, and how we do it.

#7

Post by degenerate »

limedaring wrote: post #2

I'm the author of the article — I'm happy to answer any questions or help anyone out if this is something they want try out too!

I'm more interested in what lazyloading plugin you are using for jQuery -- is there an out-of-the-box one that works in Nov 2012, or did you make your own?

Re: Why our online startup releases a print product, and how we do it.

#8

Post by limedaring »

degenerate wrote: post #7
limedaring wrote: post #2

I'm the author of the article — I'm happy to answer any questions or help anyone out if this is something they want try out too!

I'm more interested in what lazyloading plugin you are using for jQuery -- is there an out-of-the-box one that works in Nov 2012, or did you make your own?

Out of the entire article, that's the question? ;) I kid... it's a Wordpress plugin - Lazy Load v0.5. We haven't had any issues with it, would definitely recommend.

Re: Why our online startup releases a print product, and how we do it.

#9

Post by bmccormack »

I really like how the LookBook is viewed as a way of "increasing customer happiness." You're essentially helping the customer validate how great they feel about themselves for doing business with you, which I would expect goes a long way to keep them around as a customer.
Post reply on HN