Have you made any sales yet?
Show HN : My weekend(s) project - Strapfolio
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Re: Show HN : My weekend(s) project - Strapfolio
#22Have you made any sales yet?
Only 4 but I would still consider it a mini success that in 2-3 hours it got 8K+ visits, 45% trying demo and 8% clicking buy button. What I don't understand is when they are clicking buy button why aren't they actually completing the transaction? Is gumroad turning them off or the HN crowd is just testing if buy button actually works. :)
Re: Show HN : My weekend(s) project - Strapfolio
#23Have you made any sales yet?
Only 4 but I would still consider it a mini success that in 2-3 hours it got 8K+ visits, 45% trying demo and 8% clicking buy button. What I don't understand is when they are clicking buy button why aren't they actually completing the transaction? Is gumroad turning them off or the HN crowd is just testing if buy button actually works. :)
Nice, congrats! And yeah, I clicked it just to see what payment processor you're using.. :)
Re: Show HN : My weekend(s) project - Strapfolio
#24Earlier quoted context omitted.
[deleted]
I really think that you might want to give it for free in a "Beta phase". Get some traction, add features and design and then charge for it. As said before there are much more robust themes for $10 more.
I'm going to take a counter argument here and say competition is already really high so if you compete on price you are heading toward zero quickly which is a price point that will generate zero revenue. Your alternative could be charging $50 (or more) and trying to optimize your marketing funnel with the goal being to attract those too lazy to search for another word press theme.
Going beyond that, non developers find wordpress to be somewhat difficult to implement, making it easy would generate additional interest.
Its easy to say "lower your price", but that has a probability of not working and simply lowering your revenue/profit.
Re: Show HN : My weekend(s) project - Strapfolio
#25Don't get me wrong, it isn't a bad design but I think your price point may be a bit high for what other competitors sell their high quality WordPress themes for. $30 can buy you a much more robust (custom -- not Bootstrap ) theme on sites like http://themeforest.net , http://www.mojo-themes.com , http://www.woothemes.com , etc. You may want to look at bringing your price down slightly to compete with those bigger mar…
I don't want to come across as insulting, but I'd recommend a different pricing strategy. Instead of focusing on the price, focus on the advantages/differences of Strapfolio versus other themes. What does it do differently? Why did you make it? Sell its simplicity: more features != more value when you're talking about website themes.
But don't reduce the price (yet). I'd be surprised if $30 (or even $40 or $50) would be a barrier to your sales. You don't know yet either, so why lower your price? If it's not worth $50 yet, what can you add to it to make it worth $50?
Incidentally, WooThemes (linked above) will charge $70 to use their portfolio theme, and they sell a whole lot of themes at that price.
Re: Show HN : My weekend(s) project - Strapfolio
#26Earlier quoted context omitted.
Only 4 but I would still consider it a mini success that in 2-3 hours it got 8K+ visits, 45% trying demo and 8% clicking buy button. What I don't understand is when they are clicking buy button why aren't they actually completing the transaction? Is gumroad turning them off or the HN crowd is just testing if buy button actually works. :)
Nice, congrats! And yeah, I clicked it just to see what payment processor you're using.. :)
We're geeks I tell you --- geeks!!
Re: Show HN : My weekend(s) project - Strapfolio
#27Earlier quoted context omitted.
Only 4 but I would still consider it a mini success that in 2-3 hours it got 8K+ visits, 45% trying demo and 8% clicking buy button. What I don't understand is when they are clicking buy button why aren't they actually completing the transaction? Is gumroad turning them off or the HN crowd is just testing if buy button actually works. :)
Nice, congrats! And yeah, I clicked it just to see what payment processor you're using.. :)
ditto wanted to see where it went. a stripe button would be better than gumroad
Re: Show HN : My weekend(s) project - Strapfolio
#28Some analytics for last 4 hours(time since posting it to HN) :
4898 total unique visitors.
1567 clicked demo button.
87 clicked buy button (but not completed transaction)
72 checked documentation
28 clicked on screenshot
4 completed sale.
Re: Show HN : My weekend(s) project - Strapfolio
#29Earlier quoted context omitted.
Nice, congrats! And yeah, I clicked it just to see what payment processor you're using.. :)
ditto wanted to see where it went. a stripe button would be better than gumroad
I am unable to use stripe as I'm not from US and I don't have a bank account there. Gumroad itself uses stripe and pays the 2.9% + 30 cents a transaction. It keeps the rest - 2.1%
Re: Show HN : My weekend(s) project - Strapfolio
#30Some analytics for last 4 hours(time since posting it to HN) : 4898 total unique visitors. 1567 clicked demo button. 87 clicked buy button (but not completed transaction) 72 checked documentation 28 clicked on screenshot 4 completed sale.
Senior UX guy here... free advice:
1) Your demo button is killing your sales.
The drop between step 2 and 3 of your stats is the proof, although I immediately noticed the problem: People don't go "back" to make a sale, they go forward. When they click your demo button, they no longer have a call to action button to lead them to the sale. Recommendation: add a top bar that stays with them as they check out the demo. Regardless of how you solve this, it's worth losing sleep over it.
2) Changing the demo content (text) to be about the theme itself.
At least in the intro paragraph. I found it very disorienting after clicking the demo button.
3) Pick 3 selling points, not 9.
The first one should almost convince me by itself. Make them bigger and more visual. The rest are just extras. Make them look like extras.
4) Remember that you're selling design to designers.
There are beautiful Wordpress themes that are free. Yours looks ok, but not $30 ok. ;) TELL ME WHY I LOVE THIS, and tell me in the first sentence.
5) Screenshots suck. Use the image to show me or teach me something I need to understand about this product. Better yet, get a really nice background image and fill that baby blue area with it. Add some emotion, man!
6) By pitching it based on Underscores and Bootstrap you're immediately selling to a technical audience. In my experience, visual creatives are not particularly technical. Why is bootstrap good? What is Underscores? etc.
7) A/B test versions with and without the price in the buy button. You include the price when it makes the product more appealing. Yours is high. the A/B test will give you a very rough idea of how much effect that has on conversion.
8) Include the demo / buy links in the header of your documentation. Beside the logo, not in the top-right corner.