Earlier quoted context omitted.
That's not how the legal framework in society works. Victims are compensated. The business pays. The precedent of wrongdoing is specifically established which means that further infringements can be quickly resolved. The legal system does not seek to destroy the business, or individual criminal. Instead it wants them to be able to continue doing their other non-criminal stuff.
The legal system has two goals - to compensate individuals harmed and to discourage further violations of the law. This lawsuit seems to have fulfilled the first goal but fell flat on its face when it comes to punitive damages.
EDIT: I see I'm mixing up the New Mexico case yesterday on sexploitation with the addiction case in Los Angeles I thought we were talking about here.