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Goodbye to Sora

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Re: Goodbye to Sora

#121

Post by atleastoptimal »

wongarsu wrote: post #117
atleastoptimal wrote: post #95

Earlier quoted context omitted.

Every flop used for entertainment is opportunity cost. Compute is far more valuable used internally to create AGI than creating parody videos.

Wasn't video generation one of their big stepping stones towards AGI? "Simulating worlds", reasoning about physics and real world interactions and all that? Or are they still doing that behind the scenes and just decided that offering it to the public isn't profitable?

probably the latter imo, it’s not like they are going to delete all their SORA work

Re: Goodbye to Sora

#122

Post by Morromist »

ps06756 wrote: post #48
pm90 wrote: post #39

It feels like the bubble is starting to pop. A crisis of confidence is not something OAI can afford at this stage...

It's not because of the bubble. There is literally no advantage to generating slop videos. It looks cool for a while but no audience is going to consume such videos. Any platform which focusses on AI generated videos is doomed.

My girlfriend keeps sending me AI generated tiktoks, despite me complaining about them. To be fair, I've seen literally nothing on tiktok that isn't garbage, so the competition is pretty low. Your point "It looks cool for a while" might have some merit - I think I've seen less and less interest in these things over the last year which fits the news articles I've seen mentioning people got bored of using Sora pretty quickly.

https://finance.yahoo.com/news/openai-sora-app-struggling-st...

Re: Goodbye to Sora

#123

Post by danso »

ex-aws-dude wrote: post #47

The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed? In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that Its the age-old "your product is just a subset of another product"

I've always suspected video-gen is basically a loss leader for OpenAI, Gemini, and Grok. They can't convince the general population that AI is world-changing trillion dollar tech with "vibe coding", but realistic fake videos are impressive at a glance, and might convince many non-technical people that AI/LLMs are something revolutionary.

Re: Goodbye to Sora

#124

Post by Permit »

emp17344 wrote: post #94
Permit wrote: post #88

Earlier quoted context omitted.

I feel like in several years we’ll have much more capable video generation than Sora was capable of and we won’t look back at all.

I feel like you’re wrong. This is a clear signal that generative video is deeply unpopular.

We’re just replaying the CGI debate from the 2010s. It was popular to hate on CGI because it was obvious and bad and low quality and practical effects were better because of…

We learned two things from this debate:

1. What most people hated was actually just “bad CGI”. Good CGI went entirely unnoticed.

2. A generation of people were raised with CGI present in almost every form of professional media (i.e. not social media). They didn’t have a preference for practical effects because the content they consumed didn’t really use them.

I expect the same thing to happen here. I don’t think many people want to consume AI generated content exlusively (like Sora’s app attempted). However I expect AI generated content to continue to improve in quality until it’s used as a component in most media we consume. You and I will eventually stop noticing it and kids will be raised with it as normal and the anti-AI millennials/GenX crowd will age-out of relevance.

Re: Goodbye to Sora

#125

Post by repeekad »

paxys wrote: post #110
AlexAplin wrote: post #106

Notably, this primer on Sora safeguards was published only yesterday: https://openai.com/index/creating-with-sora-safely/ Not a great look that either the teams responsible for Sora didn't know this was coming or the decision was so brash that things changed overnight.

The app isn’t shutting down today, so they may have decided that the write up is still useful.

More likely the team who put a lot of work into it were unaware of the decision to kill the product, regardless of the final sunset date, until today.

Re: Goodbye to Sora

#126

Post by lossyalgo »

paxys wrote: post #79
password54321 wrote: post #18

"OpenAI’s top executives are finalizing plans for a major strategy shift to refocus the company around coding and business users" - WSJ Coding is where the money is. https://news.ycombinator.com/item?id=46432791#46434072

How are they going to claw back the market from Anthropic though?

Imagine all the money they can save on Sora which surely cost them way more than regular LLM usage, that they can now invest into suave Superbowl ads trash-talking Claude.

I also wonder if they got the $1B from Disney? Was that even a paid for deal? Or just another "announced" deal? Every article I found doesn't mention anyone signing any paperwork - which seems to be typical of AI journalism these days. Every AI deal is supposedly inked but if you dig deeper, all you find are adjectives like proclaimed, announced, agreed upon.

Re: Goodbye to Sora

#128

Post by MengerSponge »

teekert wrote: post #69

“What you made with Sora mattered”. Idk why that sentence irks me so much. Perhaps because the “how” is bit vague. I like to think that what I made in the toilet this morning also mattered.

I think of the medical definition when people use LLMs to "express" themselves: https://medical-dictionary.thefreedictionary.com/express

Re: Goodbye to Sora

#129

Post by wongarsu »

gffrd wrote: post #99
gradus_ad wrote: post #67

I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.

They're shutting down Sora, not AI-generated video. From the article: "OpenAI […] is not getting out of the AI video business (AI video is one of many tools that can take form in the ChatGPT app), of course, but it appears the standalone Sora app will be a casualty of its evolving ambitions."

If they were just shutting down the dedicated app and offering the same capabilities in the ChatGPT interface, I don't see why Disney would exit their deal?

Re: Goodbye to Sora

#130

Post by Maxatar »

gradus_ad wrote: post #67

I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.

Sora was "repurposed" as their AI slop social network. OpenAI is not getting out of the business of AI video in general, they're just realizing that an AI version of TikTok isn't the best use of their capital/resources.
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