Generated video is useful and valuable, but Sora was not a frontier model.
Better for OAI to spend their human and compute resources on something else.
Goodbye to Sora
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Re: Goodbye to Sora
#82Earlier quoted context omitted.
> The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed? It was legitimately fun until the IP guardrails came up and we couldn't do anything with the characters and culture we know. If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
> look at US top videos on YouTube any given day I'd rather eat poison
We can have that discussion, or we can have the more interesting discussion of just how much big corporate intellectual property, franchises, and brands have their hooks in pop culture.
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity
Re: Goodbye to Sora
#83as a sora user: - sora was not great at making what you asked - i probably got 3 good videos out of 100 gens - every video that was good needed editing outside of sora (and therefore could not be shared within sora) just my experience
Pretty much mirrors my experience using GPT to generate images creatively. I tried to generate an image to accompany a Robert frost poem and it made something... plausibly related. But not what I was describing. I spent the next 90% of the time making it 10% closer to what I wanted but it never got all the way there.
I’ve given it different levels of open-endednes, give this flow chart an aesthetic like this mechanical keyboard, or generate an SVG of this graphic from a 70s slide show, but it never looks quite like what I have in mind.
In the end, I think you only use this stuff to generate images if you’re prepared to accept whatever comes out on approximately the first try.
Re: Goodbye to Sora
#84If I were to get conspiracy-minded:
Sora had to be shut down because it was the clearest, most consequential demonstration that OpenAI’s models are running way, way ahead of their ability to align/jail them effectively.
Re: Goodbye to Sora
#85What happens to all the compute that was allocated to run that service? They would have signed multi-year contracts.
They get to use if for services with better returns.
Re: Goodbye to Sora
#86Generated video is useful and valuable, but Sora was not a frontier model. Better for OAI to spend their human and compute resources on something else.
Is it actually useful and valuable? I can't see any serious use cases except maybe stock video generation.
Re: Goodbye to Sora
#87I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.
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Re: Goodbye to Sora
#88VFX artists are ecstatic about this development.
I feel like in several years we will look back at how we treated our most creative minds in disgust. This behavior will not be readily forgiven.
I feel like in several years we’ll have much more capable video generation than Sora was capable of and we won’t look back at all.
Re: Goodbye to Sora
#89A bribe to stop thieves from profiting from the Disney's own IP is no longer needed now I guess :)
Re: Goodbye to Sora
#90If I were to get conspiracy-minded: Sora had to be shut down because it was the clearest, most consequential demonstration that OpenAI’s models are running way, way ahead of their ability to align/jail them effectively.
Nope. It was just a bad product that no one wanted. It’s not a super-secret indicator that OpenAI is actually going to take over the world any day now.