599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in? New businesses under 50 employees are going to eat this up like there's no tomorrow. I'd be scared if I was certain Redmond corporation who makes their money on 365 and Intune.
This ignores that Apple is unable to manufacture enough computers per year to be disruptive. 25m Macs in calendar year 2025. Lenovo manufactured 19m PCs in Q4 2025. Apple simply lacks volume.
Had plenty of issues getting specific specification Thinkpads: because they are largely sold through resellers and they don’t stock all SKUs I suppose.