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Western carmakers' retreat from electric risks dooming them to irrelevance

theguardian.com

21–30 of 370 posts

Re: Western carmakers' retreat from electric risks dooming them to irrelevance

#22

Isn't it over and China owns this market anyway? How can any other country possibly compete?

By limiting imports and offering alternatives in home. Also, the myths about reliability ads a lot.

> By limiting imports and offering alternatives in home.

Yeah, that's kinda how Cuba winds up with everyone (well, the small portion of society who can obtain one) driving 1950s cars around. It's not a good approach.

Re: Western carmakers' retreat from electric risks dooming them to irrelevance

#24

I think Ferrari, Lambo, Rolls Royce, Bugatti, Zonda etc. will do just fine with selling luxury ICEs with many cylinders that go vroom to rich people. In fact they'll probably do better as global wealth gap increases. It's the Audis, BMWs, Mercedes, etc of Europe they'll probably end up the way of Philips, Blaupunkt, Alcatel, Grundig, Nokia, Thomson, Gigaset, SAgem, etc. meaning selling off their consumer civilian ope…

the question is where they'll be able to sell them: Europe is going to ban the sale of ICE cars from 2035 so, unless someone finds a loophole, that's a whole market gone.

Re: Western carmakers' retreat from electric risks dooming them to irrelevance

#25
post #17

VAG group has EVs (and pretty good ones) across the board: VW with ID series, Škoda with Enyaq/Elroq/Epiq, Audi with eTron series (SUV, sedan and estate), SEAT with Cupra Born and others. BMW just launched Neue Klasse, with iX3 selling like hot cakesa nd i3 looking amazing, with i7 in pipeline. Mercedes also launched a great new platform with CLA which is coming to other sizes as well. Meanwhile, Renault 5 is selling…

> Sooo... where's the retreat? As the article says; "In the US"

> In the US

American car marques are nearly completely irrelevant outside the US.

Re: Western carmakers' retreat from electric risks dooming them to irrelevance

#26

I think Ferrari, Lambo, Rolls Royce, Bugatti, Zonda etc. will do just fine with selling luxury ICEs with many cylinders that go vroom to rich people. In fact they'll probably do better as global wealth gap increases. It's the Audis, BMWs, Mercedes, etc of Europe they'll probably end up the way of Philips, Blaupunkt, Alcatel, Grundig, Nokia, Thomson, Gigaset, SAgem, etc. meaning selling off their consumer civilian ope…

No way that European car companies give up that easily. I bet you didn't know that VW is currently the #1 EV seller in Europe and #1 car seller in China (with a small but increasing fraction of EVs there, though):

https://www.reuters.com/business/autos-transportation/volksw...

https://www.reuters.com/business/autos-transportation/volksw...

Re: Western carmakers' retreat from electric risks dooming them to irrelevance

#27

no one is willing to admit the EV tech isn't just there yet to fully replace gas powered cars?

> no one is willing to admit the EV tech isn't just there yet

The easy explanation is that it's because it is there. The article is about the rapid decline of companies that believe otherwise. They aren't doing to great.

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