Earlier quoted context omitted.
No, it's to be a pre-print server. If someone doesn't know what that means, then they shouldn't be using arXiv.
everyone has a first time they see a thing and don't yet know what it is. Using a brand as a filter where you have to already know what it means to get it is exactly the opposite of what it's supposed to achieve. Consider the most exclusive (successful) brands that exist. Even there, where exclusivity is a brand goal, none of them have this property of being obscure on first contact.
Its reasonable to have a tradeoff here to avoid cranks and now AI psychosis slop. You can still post on research gate and academia.edu or you own github page or webhosting.