Very unrelated to the article, but I think 'arXiv' as a brand is bad, and really detrimental to what the institution aims to accomplish. That is, it's not readily parseable, it really gives an insider term vibe - like this isn't for you if you don't already know what it means or how you should read or say it. It sort of reminds me of the overuse of latin and latinate terms generally in the old professions and, well,…
Isn't that actually kindof a good brand signal for a repo of very specialized papers? "Fun with learning" in comic sans wouldn't help credibility.