Maybe we're not going to the same places but "just having a website for rates and hours" is a SAT problem for salons/tattoo parlors. They need to know what you want and also show flattering photos of what they can do (and also comply with the growing mountain of privacy regulations), determine if you have any staff preferences and when staff is available for whatever you're requesting, and compute the available times…
I really thought the article was about personal websites like in the 90s, not bringing up hair salons as an example. A hair salon needs a presence on Google maps with a bunch of reviews and their rates and that's it. Sure they don't own it but until that works it works.
> But still, please, if you are a business or an individual artist or creator, have a fucking website.