Earlier quoted context omitted.
> The other side of this is building safety nets. Takes ~10min to revert a bad deploy. Does it? Reverting a bad deploy is not only about running the previous version. Did you mess up data? Did you take actions on third party services that that need to be reverted? Did it have legal reprecursions?
> Does it? Reverting a bad deploy is not only about running the previous version. It does. We’ve tried. No it’s not as easy as running the previous version. I have written about this: https://swizec.com/blog/why-software-only-moves-forward/
> Takes ~10min to revert a bad deploy
A bad deploy can take way over that just in customer or partner management communication.