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Beyond has dropped “meat” from its name and expanded its high-protein drink line

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#101

The beyond patties at Costco are a decent price. Standard retail prices are not so great. I like em but I think the idea of them being somehow premium doesn’t translate.

They only seem expensive, since the meaty alternatives are higly subsidized.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#102
post #97
post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

I know that there's a lot of reasons for this, but at least in my area, the Beyond Meat products are considerably more expensive than actual animal meat. I'm sure that's due to depressing subsidies or economies of scale, but regardless of the reason it's kind of hard for me to justify buying something that will taste like a "not-quite-as-good-as-the-thing-half-the-price" burger. They are pretty good, don't get me wro…

> I'm sure that's due to depressing subsidies

Based on what data do you make such unsubstantiatable statements?

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#103

Earlier quoted context omitted.

I have the opposite reaction. Beyond Meat is not a good product. It tastes gross. It's not as good as the meat it's comparing itself against, and it's not as good as the vegetarian options also available in the store, and it's more expensive than either. Anytime can "be the moment" for plant-based meat if the product technology was there, but it's not.

> it's not as good as the vegetarian options also available in the store I've tried the beyond burgers, they were alright taste wise, but yeah there's many other options for a protein source. Beyond Meat was never going to convince people to eat less meat by substituting it for fake burgers and steaks. For people that already eat vegetarian there already tastier sources of protein. Lentils, beans, quinoa, chickpeas,…

> Without government subsidies, a pound of ground beef would cost closer to $30-$40.

This is absolute nonsense, but I’m curious why you believe this to be the case?

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#104
post #97

Earlier quoted context omitted.

I know that there's a lot of reasons for this, but at least in my area, the Beyond Meat products are considerably more expensive than actual animal meat. I'm sure that's due to depressing subsidies or economies of scale, but regardless of the reason it's kind of hard for me to justify buying something that will taste like a "not-quite-as-good-as-the-thing-half-the-price" burger. They are pretty good, don't get me wro…

> I'm sure that's due to depressing subsidies Based on what data do you make such unsubstantiatable statements?

It’s not exactly a secret that farmers are highly subsidized and without it beef would be extremely expensive. Same in every country, pretty much.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#105
post #74

Earlier quoted context omitted.

I disagree. I’m ~97% vegetarian but there are a few foods for which traditional vegetarian alternatives are rubbish. One of these is the burger: you either get some odd veg/potato base pattie, a large grilled mushroom, or halloumi. The meat substitute burgers aren’t close to real beef burgers, but they’re far tastier than other vegetarian options.

This is where beyond is doing so well because their burgers really are a lot closer to the real thing. They're a lot better than a crappy low quality beef burger even, like a McDonald's patty. Not quite as good as a real steakhouse burger, but kinda in between. There's another brand that's about as good, impossible burger. Probably a bit better even but I've never tried them side by side. The soy and potato varieties…

+1 Burger King has the impossible whopper and it's definitely better than the McDo smash patties (big mac, mcdouble, cheeseburger etc). Obviously different restaurants, so not really making the comparison at the store, but speaking to the levels of conparison.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#106
Lets be real: unless fake-meat products become at least the same price as equivalent meat options whats the point?

How big is the market for non-ideological vegans/vegetarians that are shopping for meat alternatives?

Most people are not ideological with their food. Most people will only stop eating meat when it becomes too expensive to afford. Simple as that.

What is the status you gain for being seen eating a beyond burger in 2026?

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#107
post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

As a vegetarian that regularly uses plant-based substitutes: I'm super reluctant to believe a market for a product like Beyond ever existed. Between Beyond and Impossible they've got this weird chimera market, especially the latter, with their too-realistic product. If meaters cared they'd switch, there wasn't really a whole lot of fence sitting I don't think—not in reality. I think people were pretty well committed. I also think the sympathetic market of vegetarians and vegans didn't find the premise of these too-realistic products especially thrilling. And I don't think that's a huge market in the first place, at least not in a large portion of the US.

Then you factor in the costs and it's Beyond insanity.

And frankly I don't know if Beyond was doing anything legitimately novel. Impossible was over-engineering their burger to the extent that I wouldn't eat one from any restaurant because I couldn't tell whether it was be'f or beef. Beyond just seemed to be nu-gardein which I'll grant you—it's a Monsanto subsidiary—but the product is palettable, consistent, and available almost universally and has been as long as I've been on the diet, 12 years.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#108
post #63

Earlier quoted context omitted.

> The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver Why not? I think there's a false conflation of veganism and health food (and gluten-free, though that's not relevant in this discussion). I love burgers, and fried chicken, and crappy chicken nuggets, but I don't want more animals to have to suffer for my…

> IMO the core problem is that meat is so heavily subsidized that it's hard for them to compete. This is the real problem. Without all the government subsidies, a pound of ground beef would be closer to $30-$40 today instead of the $8-$10/lb it is now. $38 billion dollars in the US each year to subsidize meat and dairy, but only $17 million goes to fruit and vegetable farmers. It's completely backwards, especially co…

>Without all the government subsidies, a pound of ground beef would be closer to $30-$40 today instead of the $8-$10/lb it is now

Source? That seems implausibly high.

Using your $38B/year subsidy figure gets us $112/year in subsidies per American. There's no way you can get $30 unsubsidized price from that unless you think the average American only eats beef once a week.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#109
post #79

Earlier quoted context omitted.

I disagree, I enjoy beyond and impossible beef and their sausage. I'll often (though not always) opt for it while out because I think it tastes close enough to the real deal and doesn't have the ethical concerns of real meat. I am not vegetarian or vegan, though I do sympathize with their point of view. If bean burgers actually tasted good I might occasionally get those but they're gross

I happily eat real meat, I'm not vegetarian or vegan and I think Beyond burgers are pretty darn good. I'm just cheap and Beyond isn't.

[deleted]

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#110
post #63

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

> The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver Why not? I think there's a false conflation of veganism and health food (and gluten-free, though that's not relevant in this discussion). I love burgers, and fried chicken, and crappy chicken nuggets, but I don't want more animals to have to suffer for my…

The key difference between the old vegans and the new vegans is hiding in plain sight. It's the Internet. It used to be that vegans went to vegan restaurants and had their own particular tradition of vegan cookery. People didn't just become vegan in isolation like they do today. The acculturated vegans still exist and I think that's who gp is referring to in that statement. The Internet vegans are different but they aren't that numerous — few people even today would make such a change in their life based on something they read online.
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