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Beyond has dropped “meat” from its name and expanded its high-protein drink line

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#51
A protein soda pop, as they're pivoting to, sounds like a gross version of Coca Cola.

The protein bar could work. I personally don't like them, because most of them are just candy bars with added protein.

Meat substitutes (e.g. fake turkey made of tofu) are generally an inferior good, in both the economic sense and the sense of taste. It's not surprising to me that they don't work. Maybe if they're made much cheaper.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#52

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

I'm like technically the exact demographic they should be chasing. Plant based eater who loves the taste of meat and just stopped eating it for ethical reasons. But like, I'm not gonna eat a heavily processed food often for the reasons stated above, and also it's just not great nutritionally compared to Seitan, which also actually just tasted better when prepared right. And it also doesn't stack up compared to high p…

I haven’t done a comparison of Beyond vs seitan for their nutritional value, but as someone who used to eat a lot more seitan I gleefully moved over to Beyond/Impossible. Seitan is packed full of gluten, which is much harder to digest. Seitan makes me uncomfortably bloated whereas Beyond/Impossible do not. And no, I don’t have a gluten “intolerance” or Celiac.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#53
We bought and tried their products several times only to find they were no different than a basic veggie burger or whatever. We couldn’t figure out what the hype was even about. And then I started reading about how their ingredient list wasn’t the healthiest.

Just seemed like just another weird Silicon Valley money bubble built on hype and vc cash instead of any kind of meaningful product differentiation.

Maybe I’m wrong, but that’s our genuine experience.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#54
post #12

That's too bad. I don't expect fake-meats to be healthy, or cheap, but I like that they can be made without killing animals and without raising them in inhumane conditions. I had really hoped that people would say, "Well, if it tastes close enough, then how about I go for the cruelty-free version." And it is close-enough -- it's at least as good as a fast-food hamburger. Perhaps the cognitive dissonance is just too m…

> as good as a fast-food hamburger

But at a much higher price? The value is not really there IMO.

From their performance it seems like the intersection of (cares about animals | methane emissions) & doesn't mind health effects & less price sensitive & must eat hamburger-likes is too small.

Interesting point on cognitive dissonance though. I think it's possible to draw a rational tradeoff between acceptable amount of (externalised) cruelty and personal benefits of eating meat - no cognitive dissonance needed.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#55
post #12

That's too bad. I don't expect fake-meats to be healthy, or cheap, but I like that they can be made without killing animals and without raising them in inhumane conditions. I had really hoped that people would say, "Well, if it tastes close enough, then how about I go for the cruelty-free version." And it is close-enough -- it's at least as good as a fast-food hamburger. Perhaps the cognitive dissonance is just too m…

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#56
Obviously Americans have no qualms about artificial foods or "inferior" substitutes, but it has to be cheaper. Paying a premium price for something that's even a decent facsimile guarantees that the product will remain niche.

I also am disappointed there was no iteration or improvement of the product over time. There was clearly room to innovate or make it taste better - it feels like the product hit, there was some excitement about the novelty... and then they didn't capitalize on it by pushing new variations and updates.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#57

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

I guess for people like me. I eat meat, and I eat burgers. I can't speak for Beyond Meat, but when at restaurants, the Impossible Burger often tastes better than the real beef (likely because the former is pre-seasoned).

There are plenty of meat eaters who want to eat these as a way to cut down their meat consumption. They don't want to become vegetarians, though.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#58

I never understood these engineered ultra processed meat imitation products, they are not healthy - period. There's already healthy and delicious cuisines that have developed over thousands of years (Indian, Nepalese, I'm sure many others). This desire to just recreate the SAD (standard American diet) with goo is beyond strange...

Is animal meat healthy? In small amounts (10% less caloric intake) disease correlation does not increase, but higher then 10%, disease rates see a direct correlatory increase.

The plant meats are healthier than the animal meats.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#59

I never understood these engineered ultra processed meat imitation products, they are not healthy - period. There's already healthy and delicious cuisines that have developed over thousands of years (Indian, Nepalese, I'm sure many others). This desire to just recreate the SAD (standard American diet) with goo is beyond strange...

Low-protein Indian diets are not healthy. The food certainly tastes good, but let's be real, there's a reason heart disease and diabetes in the subcontinent are stratospheric.

[dead]

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#60

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Beyond Meat aren't unique, there are dozens of brands offering the same product. Tens of millions of people eat these type of products. Any (or most) burger-serving restaurant in Europe will have a Beyond Meat or equivalent on the menu. They're not always advertised as vegan (because of preparation and extras) but these fake burgers are very popular, for many reasons.

Fake?

In my part of the world, a burger is a type of sandwhich, and the definition doesn't require meat. So it's a burger whether it contains beef, fish, chicken, a vegan patty, a large slice of tomato, or whatever.

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