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Beyond has dropped “meat” from its name and expanded its high-protein drink line

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#41

Post by wmeredith »

sethhochberg wrote: post #18
justin66 wrote: post #5

> high-protein fizzy drink line That is the plan?

High-protein everything is riding the wave of GLP-1 popularity right now. Doctors are begging people on that class of drugs to chase protein targets more similar to what might have previously been reserved for heavy weightlifters just to prevent muscle wasting. As a result, the entire packaged food industry is pumping up protein numbers and marketing it as the primary attribute of the food (where they might have prev…

Can verify. Am on a GLP-1 drug and I eat seek much more protein and fiber than before.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#42

Post by marricks »

3rodents wrote: post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

100%, a product can't be just good and succeed now. Market's expect something to be "the next thing" or become a failure.

Also, price is always going to be an issue. The US spends billions and billions of dollars supporting the meat industry. The fact meat is cheap is a political choice, which makes direct plant based substitutes a tough financial proposition.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#43

Post by [deleted] »

edm0nd wrote: post #21
Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

>I always wondered who their demographic was. Wealthy hippies, vegans, and yuppies.

[deleted]

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#44

Post by p1necone »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

I feel like fast food is a pretty big market for stuff like this. Burger King in New Zealand has had plant based alternatives to the whopper and chicken burger on the menu for > 1 year now so it must be doing ok. I'm not even vegetarian and I get them sometimes, they're pretty good (especially the chicken one - they changed the recipe a while ago and it's now practically indistinguishable from the real chicken option, although that probably says more about their standard chicken than it does about the meat free option).

There's no premium for the plant based versions I don't think (or if there is it's small enough that I never noticed), and I think you're underestimating how many vegans/vegetarians still want junk food.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#46

Post by dgxyz »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Personally I really fucking like meat but having done a couple of weeks in a slaughterhouse, I don't want to eat it. Gives me nightmares. Seriously.

This is a good filler product.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#47

Post by Den_VR »

3rodents wrote: post #16
Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Beyond Meat aren't unique, there are dozens of brands offering the same product. Tens of millions of people eat these type of products. Any (or most) burger-serving restaurant in Europe will have a Beyond Meat or equivalent on the menu. They're not always advertised as vegan (because of preparation and extras) but these fake burgers are very popular, for many reasons.

At the time it was a unique product. My alternatives reminded me more of basically black-bean patties than beef. Then impossible meat did it better, industry decided there was money in this direction, and now there’s “or equivalent” everywhere.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#48

Post by mattas »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

I agree with this. As a veggie, the texture, taste, smell, color of meat grosses me out. I don't want not-meat that appears to be meat.

I want not-meat that is definitely not meat.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#49

Post by indubioprorubik »

3rodents wrote: post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

https://www.youtube.com/watch?v=8ZgfTarNxdY

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#50

Post by ElijahLynn »

cogman10 wrote: post #19
jfengel wrote: post #12

That's too bad. I don't expect fake-meats to be healthy, or cheap, but I like that they can be made without killing animals and without raising them in inhumane conditions. I had really hoped that people would say, "Well, if it tastes close enough, then how about I go for the cruelty-free version." And it is close-enough -- it's at least as good as a fast-food hamburger. Perhaps the cognitive dissonance is just too m…

Maybe it's just me, but beyond has never tasted close to the original. Impossible does. The fact that it doesn't taste close to the original and that it commands a price premium is why I ultimately gave up on it. Where I might use beyond, I can usually get a healthier option using ground turkey instead with a much more agreeable flavor and price. But really, I've just focused on making more meatless dishes in general…

Impossible definitely has more of a "dead cow funk" taste to it. Which is why I actually prefer Beyond Meat, because it tastes better without "that taste".

I think it actually is "Beyond" meat, in that sense.

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