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Beyond has dropped “meat” from its name and expanded its high-protein drink line

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Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#21

Post by edm0nd »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

>I always wondered who their demographic was.

Wealthy hippies, vegans, and yuppies.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#22

Post by happytoexplain »

3rodents wrote: post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

The way the market has moved away from valuing "just a good product" (and, by extension, "just a good service", "just a good business", and "just a good employee") is one of the factors destroying life as the developed world has known it for 80 years.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#23

Post by benmusch »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

being an ethical vegan does not mean you like the taste of plants (or, at least, that you don't miss the taste of meat). I'm veg and very much miss having access to meat.

I'm an occasional buyer of their product, but the issue for me is just the versatility. It's really only a replacement for the most generic ways to prepare a burger/sausage. The moment you try to use the ground beef in, say, a chili recipe, it's a totally mis-matched flavor

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#24

Post by PunchyHamster »

happytoexplain wrote: post #22
3rodents wrote: post #7

I disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising…

The way the market has moved away from valuing "just a good product" (and, by extension, "just a good service", "just a good business", and "just a good employee") is one of the factors destroying life as the developed world has known it for 80 years.

the market didn't. The investors did

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#25

Post by andrepd »

cpursley wrote: post #14

I never understood these engineered ultra processed meat imitation products, they are not healthy - period. There's already healthy and delicious cuisines that have developed over thousands of years (Indian, Nepalese, I'm sure many others). This desire to just recreate the SAD (standard American diet) with goo is beyond strange...

You can make thousands of absolutely delicious vegetable dishes. You can adapt another few thousands by replacing the meat with veggies. Why the obsession about ultraprocessed "meat substitutes"?

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#26

Post by happytoexplain »

PunchyHamster wrote: post #24
happytoexplain wrote: post #22

Earlier quoted context omitted.

The way the market has moved away from valuing "just a good product" (and, by extension, "just a good service", "just a good business", and "just a good employee") is one of the factors destroying life as the developed world has known it for 80 years.

the market didn't. The investors did

I guess I think of the investors as more representative of "The Market" than the traditional entities (producers, consumers) - which is the whole problem.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#27

Post by mschild »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

Based on my bubble, vegans, vegetarians, and meat eaters that do want to decrease their meat consumption.

At this point, in Germany at least, discounter brands like Lidl and Aldi have beaten Beyond Meat at their game though. They produce alternatives that taste as good or better, for significantly less money.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#28

Post by asdff »

Grimblewald wrote: post #11

I always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders a…

My vegetarian friends can now go to a restaurant (or better example yet, any event space like sports event or theme park, since having a veggie burger is pretty easy to check a box and satisfy dietary restrictions) and get any of the burger offerings on the menu with a beyond patty. Before that, the vegetarian option of only resort was often much more depressing and unsubstantial.

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#29

Post by flexagoon »

znpy wrote: post #9

It was never going to work. Proprietary food, that you can only buy from one company? Of course it was doomed to fail. It’s not even about veganism, it’s a cancerous idea.

> Proprietary food, that you can only buy from one company

Huh? Isn't that most of it, except for basic grocery ingredients?

Re: Beyond has dropped “meat” from its name and expanded its high-protein drink line

#30

Post by bpodgursky »

cpursley wrote: post #14

I never understood these engineered ultra processed meat imitation products, they are not healthy - period. There's already healthy and delicious cuisines that have developed over thousands of years (Indian, Nepalese, I'm sure many others). This desire to just recreate the SAD (standard American diet) with goo is beyond strange...

Low-protein Indian diets are not healthy. The food certainly tastes good, but let's be real, there's a reason heart disease and diabetes in the subcontinent are stratospheric.
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