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The first thing I checked was if there's a better case. At this point I'm assuming it's a marketing move to have people just carry them openly on their neck at all times.
Passive noise cancellation beats active hands down. (no weird air pressure, reliable, no need for batteries, less expensive) Analog and wired beats bluetooth if you care for sound quality, portable DACs are very good in 2026. Professionals are using BeyerDynamics and Sony headphones made for studios and almost unchanged since the 90s for good reasons.
The only good reason to opt for wireless is for practical reasons when you are running, and you want smaller models.
Also, this design is kind of ugly and dated.
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Bose QC Ultra are $450
That is the market for premium BT headphones. There are way more expensive headphones out there.
But yeah it is notable that the Neo is cutting the legs out of the lower end laptop market to that degree.
Edit: also has a proper cushion on the headband.
I really don't understand how these are $549. As others have pointed out, some people say the head band is not great. Others say the sound is solid but not exceptional. What makes these worth that much when there are so many options?
This is Apple, my dude - the company that sells a glorified sock to carry your phone in for US $230. https://www.apple.com/newsroom/2025/11/introducing-iphone-po... That’s all you have to understand.
My AirPods Max 1 left a headband dent in my skull from how poor the quality of the headband was after more than a year of daily use. They also are super heavy and don't travel well at all. Apple deciding that, on their 2nd refresh of these (after usb-c), they still aren't going to fix those fundamental issues is very frustrating for what feels like a very disproportionately expensive product (even by Apple standards)…
A literal dent in your skull?
The QC2 are about half the weight of the AirPods Max, and apparently the mesh in the AirPods Max band sags, and allows the metal bars to "dig in" to your scalp. Enough to cause irritation, but 400 or 500 grams resting on your head can't mess with an adult, developed skull.
I really don't understand how these are $549. As others have pointed out, some people say the head band is not great. Others say the sound is solid but not exceptional. What makes these worth that much when there are so many options?
They just work.
I mean there are other pieces of kit that probably just work as well but with these you don't need to do market research.
It's surprising how non-trivial even _adequate_ sound is still in 2026 and that's what these are guaranteed to give in any situation IMHO.
If you have only one Apple device probably no selling point as such.
I really don't understand how these are $549. As others have pointed out, some people say the head band is not great. Others say the sound is solid but not exceptional. What makes these worth that much when there are so many options?
I assume Apple ecosystem integration and also they give off that "I bought an expensive Apple product" vibe that an iPhone or Macbook no longer do IMO. As someone with an iPhone, iPad, Apple Watch and a Macbook, I never got into Apple's headphones. My Sony WH-something-4 that I bought refurbished 4 years ago are more than enough for me.
I really don't understand how these are $549. As others have pointed out, some people say the head band is not great. Others say the sound is solid but not exceptional. What makes these worth that much when there are so many options?
They are a luxury item, you are paying for the privilege of signaling you can afford $550 headphones. Generic black over-ear headphones could be $800, could be $80, useless for signaling. Doubly true in the context of a gift.
Plus they give juuuust enough features to cover for the true purpose and give you plausible deniability. Same as most luxury items. None truly give the value of the cost (Is a Ferrari 10x as fast as a GR86? Carry 10x as much stuff? Go 10x as far on the same gas load? Etc etc etc)
"Oh but there's nothing like the experience of driving a Ferrari!"