Earlier quoted context omitted.
Welcome to being old. Inflation is cumulatively 40% since 2013.
Well the Macbook Air pricing in USD was always around $1000 right? 2013 MBA pricing in USD was $1100 2013 MBA pricing in JPY was 110k JPY 2026 Macbook Neo pricing in JPY is ~100k JPY 2026 Macbook Neo pricing in USD is $600 2026 Macbook Air pricing in JPY is ~140k JPY 2026 Macbook Air pricing in USD is ..~$1100 So depending on the currency either the Neo is a massively cheaper thing or filling a gap in a product line…
They also have some of the highest margins on consumer electronics in the business. Higher IIRC than Nokia had, before smartphones killed them. So absorbing a 3% bump in the dollar isn't that big a deal for them.