Earlier quoted context omitted.
Lego was always expensive, you can compare prices adjusted for inflation. For example, the 1979 Galaxy Explorer https://brickset.com/sets/497-1 > was around $32, that's $144 today. The reimagined set from 2023 https://brickset.com/sets/10497-1 > was sold at $99, $106 today. Not only it is cheaper, but much larger and with many more pieces.
There are so many better alternatives these days it’s mostly fanboys and people who don’t care who are still buying original Lego.
Many of them are a really bad and expensive purchase if you only care about the theme itself, like the latest Death Star (or almost any Lego Star Wars set). You can usually buy a similar and cheaper non-lego model. Or the Titanic set too.