Google Next Victim Of Creative Destruction?
alleyinsider.com
Google Next Victim Of Creative Destruction?
1–10 of 16 posts
Re: Google Next Victim Of Creative Destruction?
#2Google has not really cracked realtime search yet. Could this be the kink in their armor?
Re: Google Next Victim Of Creative Destruction?
#3While normal ads won't work on twitter, viral marketing will. So now, advertisers win by creating content people'll twit about. Perhaps even paying people to advertise to their friends. Shouldn't be hard to introduce with so many people looking for a source of income. Not sure I like where this'll go...
Re: Google Next Victim Of Creative Destruction?
#4While normal ads won't work on twitter, viral marketing will. So now, advertisers win by creating content people'll twit about. Perhaps even paying people to advertise to their friends. Shouldn't be hard to introduce with so many people looking for a source of income. Not sure I like where this'll go...
Actually, there already is a service which connects advertisers with Twitter users for paid advertising, but I can't remember the name of it for the life of me.
Fortunately, it hasn't caught on. There isn't much incentive to sign up; advertising makes you look like a tool, the money available is bound to be small, Twitter in general doesn't incur overhead, and people mostly use Twitter for fun.
Perhaps Twitter make it against the TOS, but even that seems overkill. The "viral" nature of Twitter should keep the negative effects of advertising to a minimum.
Re: Google Next Victim Of Creative Destruction?
#5"Dear Google: Please buy Twitter. Signed, a Twitter investor."
The idea that real-time search will be big is still interesting.
However, seeking a twitch-timescale update on everything is ultimately a bad habit, except among certain kinds of professional investors. Considering the author's example of a mysterious rumble in Fall's Church, Virginia: people don't benefit from the distraction of twitter-scale updates; the wiser strategy is to get one authoritative report when the story is settled. (The few genuine "holy crap do I need to do something?" situations are too rare to build a giant search business on.)
Re: Google Next Victim Of Creative Destruction?
#6While normal ads won't work on twitter, viral marketing will. So now, advertisers win by creating content people'll twit about. Perhaps even paying people to advertise to their friends. Shouldn't be hard to introduce with so many people looking for a source of income. Not sure I like where this'll go...
One of the ways I wouldn't mind advertising in Twitter is if I could get a compendium of Tweets emailed to me by Twitter every X hours - they could just put traditional banner advertising in each email as a sponsor link.
One of the things I like about twitter is the short form blogging. One of the things I don't like is having a twitter client distract me every few minutes (so I don't use one) or if I use the site instead, having to flip through a couple of pages of noise to find the little gems contained within.
I think a compendium of tweets would compile these two aspects of twitter, yet also give twitter the ability to make revenue off my attention.
my 2 cents.
Re: Google Next Victim Of Creative Destruction?
#7Google has not really cracked realtime search yet. Could this be the kink in their armor?
How haven't they? You can search Google News which searches all of the top stories from top news sites. Use Google Blog Search to do the same. Sure they can't search Facebook(unless allowed) or some of twitter but that isn't a kink in their armor.
Maybe our definitions of realtime search are different; what is yours?
Re: Google Next Victim Of Creative Destruction?
#8This is beyond ridiculous. Real time search is something you care about a tiny, tiny fraction of a percent of the time. And when you do, Twitter is still pretty near worthless. You heard a plane crashed in the river, so you search Twitter, and see a bunch of posts like "OMG a plane crashed in a river, now I'm going to the gym." and maybe a picture of a submerged plane. Who cares?
You won't destroy Google by building a search service that does nothing but break news 5 minutes before CNN does.
Re: Google Next Victim Of Creative Destruction?
#9If real time information was such a big damn deal, Wikipedia wouldn't be the top hit for every other Google search. Honestly, CNN TV/.com/etc still wins for breaking news (they had more viewers than any of the OTA networks). So Twitter wins by five minutes. Seriously, who gives a damn? Just media navel-gazers.
Re: Google Next Victim Of Creative Destruction?
#10This is beyond ridiculous. Real time search is something you care about a tiny, tiny fraction of a percent of the time. And when you do, Twitter is still pretty near worthless. You heard a plane crashed in the river, so you search Twitter, and see a bunch of posts like "OMG a plane crashed in a river, now I'm going to the gym." and maybe a picture of a submerged plane. Who cares? You won't destroy Google by building…
The killer app for real time search seems to be in figuring out whether this week's Heroes episode is worth watching.