The iPad would go from a never-buy to a buy-right-away for me, if they added user profiles. It'd be a nice thing to have on your coffee table, where anyone in the household can pick it up and be logged into all of their stuff. Windows XP had this feature. Chromebooks have this feature. It's inexcusable that such an expensive gadget can only have one user.
Tim Cook's fear of people not buying a full set of Apple devices for each person is the driving force behind not just the lack of multiuser support, but also the overall nerfing of iPadOS. For the past 5+ years it's been, "This will be the year of real work on the iPad," but they keep circling around it, trying not to make iPads accidentally powerful enough for someone to skip buying a MacBook.
This clearly isn’t the case—the iPad Pro got the M4 processor in May 2024; the Mac didn’t get the M4 until October. So for a few months, Apple’s most powerful chip was only available for the iPad Pro.
And while the M5 MacBook Pro and the M5 iPad Pro were announced together in October 2025, none of the other Mac models have been updated to the M5.
It’s possible more M5 Macs will be announced this week; we’ll see.
I don’t think it matters to Apple whether you spend $1,000+ for an iPad or for a MacBook.