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I remember how ridiculous Apple's RAM prices used to be and you're right about their pricing strategy on iPhone storage representing a large markup. As I said, Apple's margins are high for a consumer electronics company, partly because they're able to employ those pricing tiers. The point of my post wasn't to defend Apple, it was to show that comparing the selling price and bill of materials figures to highlight prof…
Point taken, and I'm not really hating on Apple either so I don't really think of you as "defending" them, I'm just stating my thoughts about their strategy. Apple completely changed the way I look at mobile devices. My first smartphone and tablet were the iPhone and iPad. I just wish they'd be more reasonable on some points, but they're obviously too successful to change their strategy unless a strong competitor sho…
I agree though, Apple's price discrimination may be understandable but as a customer it can really grind sometimes. When I went for an iPad I decided on the 16GB model for cost reasons and regretted it ever since, but the price jump to the 32GB was big enough that I shied away from it. It was annoying that the premium for a component that cost a fraction of what they charged created an uncomfortable dilemma for me that as a customer I shouldn't really have faced.
In all I'm excited about the level of competition, with MS's Surface bringing in another interesting angle, and I hope it continues for a long time. For one, though I have an iPad already I'm pretty sure I'm going to be picking up a Nexus 7 soon.