1Password pricing increasing up to 33% in March

#1

Post by otterley » Tue, Feb 24, 2026, 5:33 PM UTC

Just got an email from 1Password:

Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.

More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:

* Automatic saving of logins and payment details

* Enhanced Watchtower alerts

* Faster, more secure device setup

* AI-powered item naming

* Expanded recovery options

* Proactive phishing prevention

While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Family plans, starting March 27, 2026.

Current vs New Pricing:

* Current price: $59.88 USD / year

* New price: $71.88 USD / year

The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.

[Note: this is for family plans; individual plan price increases even higher, percentage-wise!]

Re: 1Password pricing increasing up to 33% in March

#2

Post by elashri » Tue, Feb 24, 2026, 5:37 PM UTC

That's for family plans. For individual plans it is increasing as

> Current vs New Pricing: Current price: $35.88 USD / year New price: $47.88 USD / year

Re: 1Password pricing increasing up to 33% in March

#3

Post by otterley » Tue, Feb 24, 2026, 5:39 PM UTC

elashri wrote: post #2

That's for family plans. For individual plans it is increasing as > Current vs New Pricing: Current price: $35.88 USD / year New price: $47.88 USD / year

That's a 33% increase!

Re: 1Password pricing increasing up to 33% in March

#4

Post by luizfelberti » Tue, Feb 24, 2026, 5:44 PM UTC

You left out the most bizarre part of the email:

> Action needed: Please go to my.1password.com/billing to register your approval. If you do not provide consent by your next renewal date on or after March 27, 2026, your subscription will automatically be cancelled at time of your next renewal

Apparently you get auto-cancelled if you don't manually accept the price increase?

Re: 1Password pricing increasing up to 33% in March

#5

Post by rozboris » Tue, Feb 24, 2026, 5:50 PM UTC

luizfelberti wrote: post #4

You left out the most bizarre part of the email: > Action needed: Please go to my.1password.com/billing to register your approval. If you do not provide consent by your next renewal date on or after March 27, 2026, your subscription will automatically be cancelled at time of your next renewal Apparently you get auto-cancelled if you don't manually accept the price increase?

what's interesting is that the email I received did not contain this part. Maybe it's the billing address and laws? Mine is in the Washington State, US.

Re: 1Password pricing increasing up to 33% in March

#6

Post by fnoef » Tue, Feb 24, 2026, 5:51 PM UTC

Got the same. Kind of a bummer to see “AI powered item naming”. Who needs this shit? Hope the price increase is not to cover their useless AI spendings. Otherwise I’m happy with 1Password.

Re: 1Password pricing increasing up to 33% in March

#7

Post by teovall » Tue, Feb 24, 2026, 5:51 PM UTC

luizfelberti wrote: post #4

You left out the most bizarre part of the email: > Action needed: Please go to my.1password.com/billing to register your approval. If you do not provide consent by your next renewal date on or after March 27, 2026, your subscription will automatically be cancelled at time of your next renewal Apparently you get auto-cancelled if you don't manually accept the price increase?

That wasn't in the e-mail I received. Perhaps it's only for customers in certain locations in order to comply with local laws.

Re: 1Password pricing increasing up to 33% in March

#8

Post by sega_sai » Tue, Feb 24, 2026, 5:52 PM UTC

The 33% increase (47.88/35.88) for the "features" I don't need is too much. I will be switching to Bitwarden.

I think if they increased the prices by 5% or something like that, I'd said fine, that >30% is simply not justified.

Re: 1Password pricing increasing up to 33% in March

#9

Post by Nextgrid » Tue, Feb 24, 2026, 5:52 PM UTC

I don't mind the increase per-se, but the "improvements" they advertise to justify it are laughable. Not to mention that 1Password 8 has been a major downgrade across the board.

Re: 1Password pricing increasing up to 33% in March

#10

Post by barumrho » Tue, Feb 24, 2026, 5:53 PM UTC

Anyone have suggestions for a good alternative?

I've been using 1Password (family version to share some subset within the family) for more than 10 years now, but I have to say the user experience has degraded quite a bit. Anyone have a better overall alternative? (Doesn't necessarily have to be cheaper.)