Lessons learned from growing LinkedIn to 175 million users
1–10 of 13 posts
Re: Lessons learned from growing LinkedIn to 175 million users
#2"Control + F"
"password" - Zero Result found
Apparently, after 175 million users, they haven't learnt anything about correctly storing passwords. chuckles
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Control + F "Make it impossible for users to unsubscribe to marketing emails"
I think there was a typo in the paragraph that is titled "Reduce friction vs. Increase desire", because for a lot of things there is ridiculous friction. I have email addresses that I have never signed up to LinkedIn receiving emails... Any time I want to unsubscribe to the emails.. I can't.
In order to unsubscribe, I have to sign in, but guess what, I never actually created any account so can't sign in.
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LinkedIn offers a lot of value to (nearly?) everyone in business, I don't deny that, but the article was a little flakey and was more of an advertisement for Quibb than any substantial lessons you can learn from how LinkedIn has grown. (Ps. Sandi, I like Quibb, so I'm not bashing you)
Re: Lessons learned from growing LinkedIn to 175 million users
#3There has to be a lesson somewhere about posting stuff on your company blog that targets your company's market instead of HN.
Re: Lessons learned from growing LinkedIn to 175 million users
#4"Control + F" "password" - Zero Result found Apparently, after 175 million users, they haven't learnt anything about correctly storing passwords. chuckles -------- Control + F "Make it impossible for users to unsubscribe to marketing emails" I think there was a typo in the paragraph that is titled "Reduce friction vs. Increase desire", because for a lot of things there is ridiculous friction. I have email addresses t…
sure - totally agree re: passwords/unsubscribe/etc. I'm not saying LinkedIn has the best product or user experience or retention/engagement - but they have done a great job growing the userbase.
as for flakey - maybe you're smarter than most of the Growth Hacker Conference attendees :) when Elliot surveyed the audience about which channel they'd focus their time/effort on, the vast majority chose the channel with the lowest conversion rate (i'm assuming they thought it had the most potential upside?) - which is exactly the opposite approach that Elliot took (focus on what's working, let engaged users do the work, reduce engaged user friction), and what actually allowed them to grow.
Re: Lessons learned from growing LinkedIn to 175 million users
#5Also: spam your user base with irrelevant stuff on a daily basis even when they've opted out of every email possible. Pretend it's an "accident".
Re: Lessons learned from growing LinkedIn to 175 million users
#6There has to be a lesson somewhere about posting stuff on your company blog that targets your company's market instead of HN.
Valid point, but I think the HN crowd is somewhat their target market. Surely there are benefits to marketing to the HN crowd now that Ycombinator is pretty famous.
Re: Lessons learned from growing LinkedIn to 175 million users
#7Also: spam your user base with irrelevant stuff on a daily basis even when they've opted out of every email possible. Pretend it's an "accident".
I'm nearly to the point with LinkedIn where I want to take them to court. What they're doing is a clear violation of CAN-SPAM. I generally feel that kind of thing is a waste of the courts time, but I simultaneously feel that marking the messages as spam in gmail isn't doing enough to curb their annoying and illegal behavior.
Re: Lessons learned from growing LinkedIn to 175 million users
#8There has to be a lesson somewhere about posting stuff on your company blog that targets your company's market instead of HN.
The HN audience has a high overlap with Quibb. Although less technical and development focused, I discover a lot of good startup and industry-centric content through the site.
Re: Lessons learned from growing LinkedIn to 175 million users
#9While they're clearly doing some things right, if I get another unwanted email mentioning the phrase "thought leader" I'm not going to be responsible for the results.
Re: Lessons learned from growing LinkedIn to 175 million users
#10"SEO"'ing you're way up to the top helps, too.
LinkedIn is cancerous.