Maybe the novelty of Amazon has worn off. I occasionally purchase from their UK site, and it’s filled with tricks to get me to sign up for Prime upon checkout. Really horrible workflow and design decisions, cheapening the experience. I now see similar changes to the US version: ‘you saved $15 in shipping by being a Prime member with this purchase’ and ‘last year you made 211 sustainable product purchases’. Guys, quit…
In 2025 it was 27 orders
I expect it to be even lower this year. I didn't even buy my eero router upgrade from Amazon.
I largely attribute this to poor quality products, horrible search interface, trying to sort through the dropship spam, and prices no longer being as competitive.
Amazon used to have decent-quality "amazon native" brands like Anker, Eufy, Eero etc. but there are better alternatives to buying all of these products now