Our Magic

#1

Post by apoorvamehta » Fri, Oct 26, 2012, 5:00 PM UTC

Our Magic
instacart.com

Re: Our Magic

#2

Post by sethbannon » Fri, Oct 26, 2012, 5:44 PM UTC

Great service. Makes shopping for groceries a cinch. My only qualm is that they're not serving NYC yet. Hopefully this funding means fast expansion!

Re: Our Magic

#3

Post by avree » Fri, Oct 26, 2012, 5:44 PM UTC

Congratulations, Apoorva! I've used Instacart a few times now and it's very intuitive and straightforward.

Re: Our Magic

#4

Post by jhuckestein » Fri, Oct 26, 2012, 5:50 PM UTC

Maybe this time around the business can be profitable at scale. What few people know/remember is that Kozmo, despite ultimately burning large amounts of money, was profitable in three cities right before they shut down.

I love Instacart, I use it almost every day! Glad to see some big name investors agree.

Re: Our Magic

#5

Post by Firehed » Fri, Oct 26, 2012, 5:51 PM UTC

Good for them - I use Instacart at least weekly and it's a fantastic service. I really hope it's sustainable, as same-day delivery services have had trouble in the past. Launching in the valley where people will pay to have more time was a great idea, but I anticipate a long road ahead when it comes to middle America.

Re: Our Magic

#6

Post by aditya » Fri, Oct 26, 2012, 5:53 PM UTC

sethbannon wrote: post #2

Great service. Makes shopping for groceries a cinch. My only qualm is that they're not serving NYC yet. Hopefully this funding means fast expansion!

NYC has FreshDirect though... How does this compare?

Re: Our Magic

#7

Post by sethbannon » Fri, Oct 26, 2012, 6:03 PM UTC

aditya wrote: post #6

sethbannon wrote: post #2

Great service. Makes shopping for groceries a cinch. My only qualm is that they're not serving NYC yet. Hopefully this funding means fast expansion!

NYC has FreshDirect though... How does this compare?

Instacart has same day (3 hour and 1 hour) delivery options. Freshdirect is next-day. As a startup founder, this kind of flexibility is great. Instacart also has a slick mobile app, which is a more pleasurable shopping experience.