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Jony Ive Designed Ferrari Luce EV Interior

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Re: Jony Ive Designed Ferrari Luce EV Interior

#101

Post by ottah »

anonym00se1 wrote: post #93
Traster wrote: post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

This is Jony Ive taking his design aesthetic (minimalism, primary shapes, metal&glass) and applying it to the interior of a car vs. Jony Ive designing an interior of a Ferrari that looks like a Ferrari.

Or lack of design aesthetic. It has no opinions except for safe ones.

Re: Jony Ive Designed Ferrari Luce EV Interior

#102

Post by signatoremo »

Traster wrote: post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

Compare the iconic Testarossa [0] with the latest F80 [1], do you see anything common that screams “Ferrari design language”? I don’t. If anything, Luce looks more like a modern take of the classic Ferrari model.

You criticized it despite not knowing how the exterior looks like, or what Ferrari’s requirements are, e.g “fresh take in the new era”, “distinct look for EV”, “avoid upsetting existing buyers who want to protect their car’s value”, “attract younger affluent buyers who grew up with Apple products”, and so on.

Another thing to consider, this will be a SUV for the mainstream, not the enthusiasts, although it still requires preorder and long waiting time.

Design is very subjective. I personally don’t love this. I like Land Rovers’s much more. Still the criticism here reads a lot like “Jony Ive is no longer cool, so anything he touches sucks”.

[0] - https://f1rstmotors.com/blogs/the-ferrari-testarossa-the-cla...

[1] - https://www.caranddriver.com/photos/g65351444/2026-ferrari-f...

Re: Jony Ive Designed Ferrari Luce EV Interior

#103

Post by pibaker »

Traster wrote: post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

This design does not feel apple to me at all. Most noticeably, the central console has physical switches all over, something neither apple nor carmakers are keen of in recent years. I would also expect an apple product to have a fully digital dashboard, but it looks like everything is old school analog display on that Ferrari, even the clock.

I wonder how many people could have actually known that this is designed by Jonny Ive if they haven't been told before.

Re: Jony Ive Designed Ferrari Luce EV Interior

#104

Post by wlesieutre »

reverius42 wrote: post #98
wlesieutre wrote: post #88

Earlier quoted context omitted.

I always wonder if the people designing these things have ever lived in a cold climate. They know about cold in the abstract because they put heated seats in, but have they ever woken up in the morning and gone outside to commute to work in a car that's been sitting at -20 degrees overnight. Interfaces that don't work with gloves or mittens on are the worst. Which is to say, do they know that touch interfaces are bad…

EVs heat up the interior before you get in (very effectively, since they are usually a heat pump for interior heating/cooling and also for battery temp management). Generally you tap a button in an app on your phone about 10 minutes prior, and by the time you get in the car it's nice and toasty. If you keep your car plugged in at home it doesn't even use any battery to do this. Heated seats is just a luxury feature,…

When I was street parking in New England winters I was not exactly an EV target customer. I'm sure that's very nice if you have a driveway and home charging though.

Absolutely heated seats are a luxury feature. That doesn't change the fact that if put heated seats in a car and then have touchscreen only controls, you have created a stupid product that's made to be comfortable in cold temperatures but not usable in cold temperatures.

Of course they should be making cars usable in cold temperatures whether or not it has cold weather luxury features, but the addition on heated seats in a car that you can't operate with gloves on just highlights the stupidity of the screen interfaces.

The manufacturer is considering "what would be nice for a car in cold temperatures" and then skipping over "it would be nice if you could turn the heat or defogger on."

Re: Jony Ive Designed Ferrari Luce EV Interior

#106

Post by cromka »

bgnn wrote: post #89

This is just so sad. One would have hoped Ferrari aa a car brand care about their design language enough to not look like any other car in 2026. That iPad in the middle looks just a bit more refined than the middle console tablet glued to a Dacia Sandero. Why do they go for OLED fake analog gauges? You don't need to switch between a million different faces for gauges. A Ferrari is supposed to be about the driving exp…

> care about their design language

Their interior infotainment design language? What is that "care" you speak of in this regard? Ferrari has been abysmal on that front. Just watch some Roma reviews. That car will loose its value rapidly only because of the outrageous ergonomic.

Re: Jony Ive Designed Ferrari Luce EV Interior

#108

Post by seec »

The guy is more than has been at this point. It's nothing special, almost ugly in some ways.

Apple has way too much influence on the world at the moment and people coming from Apple as well. Can't wait before we came move on to some fresh stuff, but that you mean the boomers let go of their powers and they definitely don't want to do that.

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