It really pays to check how ones company name sounds in different languages. Because in some cases connotations could be not even funny :( For example in russian, lockitron sounds very similar to 'lohotron' which translates as con game, scam etc.
But this is only relevant if they plan to expand to Russia.
The Chevy "Nova" was a good name in English speaking countries, they should have checked what the name sounds like in Spanish. So basically the point here is translate your product before entering new language markets.