This news article boils down to "a few people on reddit did something", which is interesting. But we know reddit and HN are definitely not mainstream. Is this hurting Amazon? No, it is not. As long as they're honouring return requests freely, you know that the number of returns is within their accepted levels of distressed inventory. If it's getting into uncomfortable territory, they'll start rate limiting people by…
It’s interesting how internet backlashes can be large enough to move the needle: ring breaking with flock is evidence of this. Yet simultaneously the internet represents the opinions of a very small and vocal minority. I’ve never seen an internet boycott have an impact.
Brexit.