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But i actually agree with some statements that are made in the article itself.
Though It actually doesn't explain reasonably why Apple doesn't care about competition, it explains more how many (especially die-hard apple fans) view Apple and what their relationship toward the company actually is (and why therefore this relationship is hard to break).
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Exactly. Their last two big product reveals have been almost entirely defined by reference to Google/Android products: A 16:9 screen on the iPhone. A 7" tablet. Changing maps providers. And they're not even trying to hide this. (And, I should note, all of this is quite objectively a good thing for the market). The premise of the article is ridiculous. Sure, Apple has built a great brand that they can leverage into hu…
Proved it out? Do you have any data to back that up? Everything I've read says that the sales of 7" tablets by Apple's standards have been negligible. Edit: And this is to say nothing of profits.
I would argue that the fact that Apple spent the vast majority of the iPad Mini announcement with a giant picture of the Nexus 7 behind them and comparing/contrasting features would make this article incorrect.
Even the title of this post smells like "another one of those HN Apple fanboys declaring his adoration". The article itself is even worse: "The world divides into people who think of Apple as a company, and people who think of Apple as a brand..."
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The announcement is for people in the press who want to hear how the product compares (and will complain if it's not brought up), and secondarily people who love Apple enough to take the time to watch the announcement. You will not see a single mention of the competition on Apple's site or in any of their promotional materials, because of exactly what this article explains: aspirational brands do not compare themselv…
>You will not see a single mention of the competition on Apple's site It's not explicitly mentioning the Nexus 7, but this is at the top of the iPad Mini's 'design' page on Apple.com: http://i.imgur.com/7Mg92.png