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Apple's latest attempt to launch the new Siri runs into snags

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Re: Apple's latest attempt to launch the new Siri runs into snags

#51
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

100% agreed. You speak the truth, but already the apologists are writing textbooks justifying Apple's failed strategy :)) and this is why the company thrives. Just blind loyalty to a company that couldn't care less about them.

Re: Apple's latest attempt to launch the new Siri runs into snags

#52
post #26

Earlier quoted context omitted.

Just my opinion: Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. What Apple does best lies at the combination of hardware, software, physical materials, and human-computer interface design. This is why they're spending so much more on mixed reality than AI, even knowing that a product like the Vision Pro today isn't going to be a big s…

I think this is wrong. Google is a competitor both in devices and in the OS for mobile devices. Apple charge a premium that they justify by superior features, ease of use, effortless integration with other Apple products and so on. I wonder how well they will be able to produce differentiating iOS AI features whilst they use Gemini. I suspect it will more or less have parity with Android devices. If more and more int…

I think you're assuming that no durable or at-scale changes in compute form factor will occur, so that their success pretty much just solely comes down to differentiated iPhone software features. That seems unlikely to me. I don't see phones going away in the next decade like some have predicted, but I do think new compute form factors are going to start proliferating once a certain technological "take off" point is reached.

The broader point I'm making is that Apple likely couldn't do all the other things they're excelling at right now and compete head-on with Google / OpenAI / Anthropic on frontier AI. Strategically, I think they have more wiggle room on the latter for now than many give them credit for so long as they continue innovating in their core space, and I think those core innovations are yielding synergies with AI that they would've lost out on if they'd pivoted years ago to just training frontier LLMs. There's a very real risk that if they'd poured resources into LLMs too early, they would've ended up liquidating their reserves in a race-to-the-bottom on AI against competitors who specialize in it, while losing their advantages in fundamental devices and compute form factors over time.

Re: Apple's latest attempt to launch the new Siri runs into snags

#53
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

> it’s clear that in AI they are already far behind other companies. I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance, makes better use of AI than any other photo management app in existence. If anything, ChatGPT/Microsoft/Google/etc are absolutely crippled because they don't have access to the da…

"I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance"

Have you used a Samsung? Apple's AI miserably fails in every comparison out there in the photos app.

There's also Google Photos with Gemini which helps you find any photo you want with AI better than anyone else.

But sure, Apple has the best AI integration

Re: Apple's latest attempt to launch the new Siri runs into snags

#54

Are Apple AI agent delays bearish for AI agents in general? Unless something else is the issue it’s normal behavior for Apple not to implement something everyone else already has until it’s very good and solid.

These aren't "agent" features. they're the features announced in 2024, like ai summaries in web search and natural language image editing

Re: Apple's latest attempt to launch the new Siri runs into snags

#55
post #26

Earlier quoted context omitted.

Just my opinion: Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. What Apple does best lies at the combination of hardware, software, physical materials, and human-computer interface design. This is why they're spending so much more on mixed reality than AI, even knowing that a product like the Vision Pro today isn't going to be a big s…

I think this is wrong. Google is a competitor both in devices and in the OS for mobile devices. Apple charge a premium that they justify by superior features, ease of use, effortless integration with other Apple products and so on. I wonder how well they will be able to produce differentiating iOS AI features whilst they use Gemini. I suspect it will more or less have parity with Android devices. If more and more int…

Google is not really a competitor to Apple in devices. I mean, they sell devices, but at a way lower volume. The Pixel phone is essentially a tech demo that exists to push their Android partners into making more competitive devices themselves.

The corporate strategies are not directly comparable. The entire Android project is essentially a loss leader to feed data back into Google’s centralized platform, which makes money on ads and services. Whereas Apple makes money directly from the device sales, supported by decentralized services.

Apple never produced a differentiated experience in search or social, two of the largest tech industries by revenue. Yet Apple grew dramatically during that time. Siri might never be any better than Google’s own assistant, and it might never matter.

Re: Apple's latest attempt to launch the new Siri runs into snags

#56
Seems weird to comment on delayed new features from Apple. Obviously if it doesn't meet the quality bar it would get pushed back, that's just how they do things.

But I wonder how much of the problem is due to trying to minimise data processing off-device. Even with Open AI as a last resort, I don't imagine you get much value choosing betwixt the local model or a private cloud that doesn't save context.

Meanwhile the average user is yeeting their PII into Altman's maw without much thought so Siri is always going to seem rubbish by comparison.

Re: Apple's latest attempt to launch the new Siri runs into snags

#58
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

I think comparisons between Jobs and Cook are trite and cliche by now, and also pointless. Jobs was a generational talent; everyone looked up to him when it came to defining products. Of course Cook is not able to do what Jobs did. No one can.

Apple has already been left behind by many tech shifts: web, search, social, crypto, metaverse, etc. At various times popular opinion had them left behind by netbooks, by tablets, by smart phones, by Windows, by web browsers… until they weren’t.

Apple does not have to lead all categories of tech to be a very successful company.

Re: Apple's latest attempt to launch the new Siri runs into snags

#60
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

Steve Jobs had the AI vision. Siri was a (sorta) early AI. And it was acquired under his watch.
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