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Apple's latest attempt to launch the new Siri runs into snags

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Re: Apple's latest attempt to launch the new Siri runs into snags

#42
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

> it’s clear that in AI they are already far behind other companies.

I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance, makes better use of AI than any other photo management app in existence. If anything, ChatGPT/Microsoft/Google/etc are absolutely crippled because they don't have access to the data people actually use on a day to day basis—instead, it's scattered across a million browser apps and private silos.

And, you don't have to use an asinine chatbot integration looking like a fool to use it.

Perhaps Google comes the closest to being able to capitalize on this, but I can't say I can remember using any AI integration they have, and I stopped giving them my data over a decade ago.

Re: Apple's latest attempt to launch the new Siri runs into snags

#43
post #26
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

Just my opinion: Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. What Apple does best lies at the combination of hardware, software, physical materials, and human-computer interface design. This is why they're spending so much more on mixed reality than AI, even knowing that a product like the Vision Pro today isn't going to be a big s…

>They can trivially pay Google a billion a year for Gemini.

But they can’t vertically integrate the feature, not with acceptable levels of reliability and security.

That’s the key issue here, an apple AI would be something that can read and interact with your mail, pictures, contacts, location, and so on, but right now giving such access to an LLM would be a ticking timebomb. And those kind of integrated products are probably coming to competitors, even if their security plan is just YOLO.

Re: Apple's latest attempt to launch the new Siri runs into snags

#44
post #26
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

Just my opinion: Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. What Apple does best lies at the combination of hardware, software, physical materials, and human-computer interface design. This is why they're spending so much more on mixed reality than AI, even knowing that a product like the Vision Pro today isn't going to be a big s…

I think this is wrong. Google is a competitor both in devices and in the OS for mobile devices. Apple charge a premium that they justify by superior features, ease of use, effortless integration with other Apple products and so on. I wonder how well they will be able to produce differentiating iOS AI features whilst they use Gemini. I suspect it will more or less have parity with Android devices. If more and more interactions with the device occur through this AI interface I wonder what that does to the perception of Apple products. I suppose they already have the worst AI voice assistant and it hasn't damaged them all that much.

Re: Apple's latest attempt to launch the new Siri runs into snags

#45
post #14

I feel like the difference between Steve Jobs’ and Tim Cook’s leadership styles is that Cook is really good at optimizing existing processes, but does not have the vision to capitalize on what’s next. Apple got into the smartphone game at the right time with a lot of new ideas. But whatever the next big shift in technology is, they will be left behind. I don’t know if that is AI, but it’s clear that in AI they are al…

I feel like, today, most of the other LLM providers can do what "Apple Intelligence" promised - it'll link with my email/calendar/etc and it can find stuff I ask with a fuzzy search. That said, I don't really use this functionality all that often, because it didn't really (effortlessly) solve a big need for me. Apple sitting out LLMs means they didn't build this competency along the way, even when the technology is n…

> it'll link with my email/calendar/etc

Wait, how does that work? I've never heard of this outside of closed ecosystems (iPhone is obviously the best at this, but I guess also google crap if you're invested into gmail/gcal/etc)

Re: Apple's latest attempt to launch the new Siri runs into snags

#46

Given the way current LLMs hallucinate, and given that Apple (presumably) won’t accept this behaviour in Siri, I’m skeptical that existing technology (or existing technology scaled up) can ever create the Siri Apple and its customers want.

I'll settle for "gets voice to text right most of the time". Seriously, Apple is so far behind on the cheapest table stakes at this point I highly doubt their high standards is the issue.

Re: Apple's latest attempt to launch the new Siri runs into snags

#47

Given the way current LLMs hallucinate, and given that Apple (presumably) won’t accept this behaviour in Siri, I’m skeptical that existing technology (or existing technology scaled up) can ever create the Siri Apple and its customers want.

I don't think that's at all a safe presumption, given that AI still happily hallucinates summaries of text messages/email that is contradictory to that actual content of the message.

Re: Apple's latest attempt to launch the new Siri runs into snags

#48
post #46

Given the way current LLMs hallucinate, and given that Apple (presumably) won’t accept this behaviour in Siri, I’m skeptical that existing technology (or existing technology scaled up) can ever create the Siri Apple and its customers want.

I'll settle for "gets voice to text right most of the time". Seriously, Apple is so far behind on the cheapest table stakes at this point I highly doubt their high standards is the issue.

Oh absolutely. The amount of times I have to pause, take a deep breathe and OVER-enunciate (still with mixed success) because my voice, pulse rise and my patience decreases with every absolute butchering (like not even "close but no cigar" but "how on earth did you come up with that?") Siri does to dictated text message in CarPlay...

Re: Apple's latest attempt to launch the new Siri runs into snags

#49

Earlier quoted context omitted.

I think the issue here is the public promises that were made. Jobs tended not to do that. Things were announced and released when they were ready, which gave them the time to do it right, without any delays. Sure, there were things like AirPower and the MobileMe widgets… things that were announced, but never shipped. However, by and large, a big new thing was announced, and a week later it would ship. The iPhone was…

> The iPhone was only announced 6 months early to avoid it being leaked by compliance filing (or maybe it was patents). Is there evidence of this? I think the phone and watch were announced early because Apples vertical integration strategy and quality standards require them to reveal the existence to the rest of the company so they can get everything else working well with the new product category on release. It wou…

Yes, or at least that’s the reason Jobs gave in the original Jan 2007 keynote:

> We’re going to be shipping these in June. We’re announcing it today because with products like this we’ve got to go ahead and get FCC approval which takes a few months, and we thought it would be better if we introduced this rather than ask the FCC to introduce it for us. So here we are.

Re: Apple's latest attempt to launch the new Siri runs into snags

#50
post #26

Earlier quoted context omitted.

Just my opinion: Apple doesn't need to solve AI. It's not core to their business in the same way that search engines aren't core to their business. What Apple does best lies at the combination of hardware, software, physical materials, and human-computer interface design. This is why they're spending so much more on mixed reality than AI, even knowing that a product like the Vision Pro today isn't going to be a big s…

>They can trivially pay Google a billion a year for Gemini. But they can’t vertically integrate the feature, not with acceptable levels of reliability and security. That’s the key issue here, an apple AI would be something that can read and interact with your mail, pictures, contacts, location, and so on, but right now giving such access to an LLM would be a ticking timebomb. And those kind of integrated products are…

You're not wrong, but you can also get most (or even nearly all) of that right now today on any device by just getting a Google AI subscription. Gemini already does most of that through its own personal intelligence feature. You do need to use Gmail at minimum for it to be useful, but the vast majority of iPhone users do already.
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