81–90 of 303 posts
Earlier quoted context omitted.
It will have simulated gear changes if that helps at all...
To be honest, it may help for the modern Ferrari driver. It doesn't help for those who appreciate the Ferraris from the '90s and before.
That was potentially 36 years ago. 36 years from 1990 would have been 1954.
What changed in technology from 1954->1990, vs change in technology from 1990-2026? Quite a lot.
Funny how I want to say bad things about a car I'll never afford. Anyway, whether it's a Ferrari or other, I'm always disappointed by touchscreen in cars. And as I said it before, it always seems and afterthought and just put there because someone forgot about it. I'm guess I'm getting old but when I'm driving I usually look at the road and couldn't car less about a nice touchscreen.
In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
This feels like a modern Ferrari F40 dashboard and I like it a lot.
In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get. I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
> but on something as emotional as a vehicle (Ferrari especially), this design falls flat. Strongly disagree. To each their own...
Fortunately, there are many physical buttons. In the video, you can see that their functions vary depending on what is displayed on the screen. I think this is a brilliant solution that combines the best of the physical and virtual worlds.
In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
Ferrari interiors have always been spartan and aimed at functionality. This feels like a modern Ferrari F40 dashboard and I like it a lot.