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Jony Ive Designed Ferrari Luce EV Interior

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Re: Jony Ive Designed Ferrari Luce EV Interior

#61
post #10

I feel like nobody has figured out yet how these screens and components in a modern car should fit together that don't look like little iPhones and iPads just mounted in a car. There are some nice buttons here, and individual components (as photographed) look good on their own. BUT altogether it still seems like disparate components who share design language, just slapped into a vehicle.

screens are for output, buttons (and toggles, knobs & sliders, they all have their strenghts) are for input. Voice is also good for input but should never be the only (or primary) way of interacting with important functionality. automakers are slowly figuring this out but, unfortunately, the move to electric may retard this realization because "high-tech"

Voice is only good for languages which have broad support, and for native or almost-native sounding speakers. Anyone with an accent or speaking a language with broken support due to few speakers or just models not heavily trained on hates voice commands.

I don't have a heavy accent but as a non-native speaker still do have an accent in English, and I hate the failure modes of voice commands when it misinterprets something since it is much harder to correct. I actively avoid voice commands just due to this 1-5% of failures that are extremely annoying.

Re: Jony Ive Designed Ferrari Luce EV Interior

#63
post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

This looks exactly like “we had the one trick pony, Jony, design an iPad car interface”

Re: Jony Ive Designed Ferrari Luce EV Interior

#64
post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

I don't think you are not understanding design, big-name designers do have a design language but in this case it just feels like Ive re-applied whatever his design language for Apple in the early 2000s into a Ferrari car.

Very little care on aligning the design to the brand design, except for the seat and a few selector switches (which somehow Ferrari seems to have accepted? Strange from such a picky client), no care about keeping refined design elements like stalks for the turn signals and wipers and instead applying this buttons-everywhere-for-every-function approach that is considered a regression in EVs input design.

The screens are just different shapes of iPhones/iPads instead of something uniquely Ferrari-Ive, feels like a Ferrari-Apple car collab.

Really don't understand it, Dieter Rams did a lot with the same design language because he worked for Braun for a long ass time, Ive is completely untethered from Apple so re-applying the same design language he created for the brand unto another brand is just unimaginative.

Re: Jony Ive Designed Ferrari Luce EV Interior

#66
post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

This looks exactly like “we had the one trick pony, Jony, design an iPad car interface”

Unsolving the problem of human vehicle interaction.

Re: Jony Ive Designed Ferrari Luce EV Interior

#67
post #57

I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior". It's all the same design language and materials you…

You have eloquently described my first impression upon looking at the pictures. It feels way too Apple-y or should we say Jony Ive-y. Perhaps a design’s style is truly unique to an artist, much like painters who inevitably develop recognisable styles, and therefore we should not be surprised by this outcome. For me, it dilutes the Ferrari's historical and unique Italian design.

Re: Jony Ive Designed Ferrari Luce EV Interior

#70

Looks like a sim racers rig or something Logitech designed. This bland tech aesthetic and cost cutting mindset has already ruined Porsche and I guess now it’s Ferrari’s turn.

I don't understand how you find that to look like a sim racing rig when the Ferrari of yesterday looks like this: https://www.motor1.com/news/764475/ferrari-admits-mistake-re...
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