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Jony Ive Designed Ferrari Luce EV Interior

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Re: Jony Ive Designed Ferrari Luce EV Interior

#51
This is the first automotive interior design for the blind.

It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form.

Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.

Re: Jony Ive Designed Ferrari Luce EV Interior

#53

This is the first automotive interior design for the blind. It’s a mess. Disparate palettes even in grey is a serious WTF accomplishment. The ring over the Launch button is absolutely superfluous and idiotic at the same time. No function and even worse form. Ugh. Enzo at least can power the first charge from the output of him spinning in his grave. Yes, I could do better.

Agreed. It's a travesty.

Re: Jony Ive Designed Ferrari Luce EV Interior

#54

I can't tell if it is just me, but a digital analogue clock is weird. I'm all for analogue time keeping with hands circling a face, but when it is put on a flat screen, it feels cheap. There aren't enough buttons, there is too much to read, and all of this while I'm driving. I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your info…

Everything about this design has a dichotomous personality. The smoothness of the materials and rounded edges can’t make up for the disparate and forced combobulation to get…this…

Re: Jony Ive Designed Ferrari Luce EV Interior

#55
post #47

Needing to “dock” the key in the center console to start the car is clunky. We’ve had the proximity key thing figured out for like 15 years. It also seems impossible to have the car key on a ring with anything else?

It’s not bad UX, it’s part of the experience of driving the car. Something that a Ferrari buyer probably cares more about than a Tesla buyer. I personally miss the physical keys on older cars that you had to insert and turn to start the car because you’re directly controlling the starter/engine. It feels like you’re driving a car and not using an appliance. There are people who prefer manual transmissions for similar reasons.

Re: Jony Ive Designed Ferrari Luce EV Interior

#56
post #17

That steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there?…

What are some car interiors with good/better design to you?

Good car interior design fulfills the functions of: usability; sensibility and brand identity. What's good for a LaFerrari (which has many of the same feature on the wheel as this, but imo, better) is not going to be good on a Hyundai i20 and vice versa.

But BMW is, in general, very good at finding a design language that fits all the right buttons in the right places while feeling like a mid-to-up market car. It's a blend of usability and aesthetics and brand (+model) identity that finds a really good balance across all three categories.

Re: Jony Ive Designed Ferrari Luce EV Interior

#57
I clearly don't understand Design. My expectation is that an amazing prolific designer would deliver different designs in different contexts. At Apple maybe it's this minimalist industrial design. But what I'm seeing here - and forgive me if I'm just an idiot about design, is exactly what you'd get it you asked ChatGPT "Ferrari but Johnny Ive apple design interior".

It's all the same design language and materials you'd seen on Apple product. It's almost like someone went "let's make the infotainment a giant Apple watch".

I would expect you call up a good designer and they design something special that works in the language of your product, something uniquely new, but also uniquely Ferrari. But what seems to be happening here is if you phone up Johnny Ive you'll get a slapdash re-run of 2010s iPhone design.

Re: Jony Ive Designed Ferrari Luce EV Interior

#58

That steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there?…

It's very clear that at some point they decided stalks are bad, and so instead of having an indicator stalk - a universally understood control they decided to stick them all on the steering wheel so you can drive around looking at whether you want to be in Range, Tour or "Perfo" mode.

Re: Jony Ive Designed Ferrari Luce EV Interior

#59
post #58

That steering wheel looks absolutely awful. Like a budget car. And the UX is rubbish. The easiest to reach buttons are ones that are nearly never needed: drive mode (usually used 0-2 times per trip), wiper mode (but no single wipe?). The only frequently used ones are the indicators - which I don't love but I guess stalks are a bit meh aesthetically - and the speed cruise. But sensors? Suspension? Why are they there?…

It's very clear that at some point they decided stalks are bad, and so instead of having an indicator stalk - a universally understood control they decided to stick them all on the steering wheel so you can drive around looking at whether you want to be in Range, Tour or "Perfo" mode.

I think it's fine to lose the stalks - in a Ferrari. You're making tradeoffs in usability for aesthetics anyway so a few more makes sense. But the locations of these particular ones - at prime thumb access location, plus the high visibility of them... Not good!

Re: Jony Ive Designed Ferrari Luce EV Interior

#60

I can't tell if it is just me, but a digital analogue clock is weird. I'm all for analogue time keeping with hands circling a face, but when it is put on a flat screen, it feels cheap. There aren't enough buttons, there is too much to read, and all of this while I'm driving. I remember my friends dad had a Corvette or something in the mid-late 90s, and it had this red projected HUD on the windshield. All of your info…

The whole thing kind of looks cheap tbh.
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