With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
motherboard.vice.com
With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
1–10 of 22 posts
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#2I'd say they're probably following a product roadmap that was laid out by Jobs and Cook prior to his death. Apple has been working to where Cook thinks it should go for a long while now, unrelenting progress in maximising, and increasing the efficiency of, the supply chain.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#3We've heard many stories about how the iPad was in development for at least 5 years, and the iPhone around 3-4.
I think it's extremely likely any product we're seeing today was in development before Jobs passed. Give it a few more years until we start to see products Jobs had not yet thought of.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#4We've heard many stories about how the iPad was in development for at least 5 years, and the iPhone around 3-4. I think it's extremely likely any product we're seeing today was in development before Jobs passed. Give it a few more years until we start to see products Jobs had not yet thought of.
Apple like most large company's have a lot of R&D products that never see the light of day. Deciding which of those to take all the way to consumers is a huge part of what makes or breaks a tech company and I suspect we have already seen some slight changes. Even if it's just 'new iPad' vs 'iPad 3' style changes.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#5This article is moronic.
> Cook yesterday unveiled the long rumored iPad mini, a move the purist Jobs condemned just two years ago... Cook reacted, quickly plugging the final hole in Apple’s consumer electronics empire.
Steve Jobs routinely panned the product configurations and strategies of other companies, only to turn around and release something that entirely contradicted his earlier stance. This was a guy who slammed Intel at every single keynote, showing off whatever benchmarks his team could think of to emphasize the PPC's superiority over x86 – until he announced WWDC attendees could order an Intel-based developer box because the times, they were a-changin'.
So while this article would have us believe that Cook initiated a crash program to build a 7 inch iPad immediately upon Jobs' death, what I think is more likely is that the form factor has been in progress since it was understood that the iPad was a hit.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#6It's funny, Jobs had no problem going back on things he said once he changed his mind. But now that someone else is in charge, that same thing ends up being "rebuilding Apple."
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#7This article is moronic. > Cook yesterday unveiled the long rumored iPad mini, a move the purist Jobs condemned just two years ago... Cook reacted, quickly plugging the final hole in Apple’s consumer electronics empire. Steve Jobs routinely panned the product configurations and strategies of other companies, only to turn around and release something that entirely contradicted his earlier stance. This was a guy who sl…
This is exactly why I think Apple will move to ARM for Macs soon, even though most Apple users find that hard to believe.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#8This article is moronic. > Cook yesterday unveiled the long rumored iPad mini, a move the purist Jobs condemned just two years ago... Cook reacted, quickly plugging the final hole in Apple’s consumer electronics empire. Steve Jobs routinely panned the product configurations and strategies of other companies, only to turn around and release something that entirely contradicted his earlier stance. This was a guy who sl…
This is exactly why I think Apple will move to ARM for Macs soon, even though most Apple users find that hard to believe.
[deleted]
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#9This article is moronic. > Cook yesterday unveiled the long rumored iPad mini, a move the purist Jobs condemned just two years ago... Cook reacted, quickly plugging the final hole in Apple’s consumer electronics empire. Steve Jobs routinely panned the product configurations and strategies of other companies, only to turn around and release something that entirely contradicted his earlier stance. This was a guy who sl…
This is exactly why I think Apple will move to ARM for Macs soon, even though most Apple users find that hard to believe.
My immediate reaction is "no," but it is interesting to dwell on this. ARM chips power consumption is optimized for devices that do not use their full capacity all the time. Intel chip power usage is optimized for high performance, and their chips more efficient at levels of sustained intensive computing. While it does not make sense to put ARM chips in, say, an iMac, the idea of putting them in a macbook air or even a macbook is intriguing.
Re: With the iPad Mini, Tim Cook Has Rebuilt Apple in His Image
#10This article is moronic. > Cook yesterday unveiled the long rumored iPad mini, a move the purist Jobs condemned just two years ago... Cook reacted, quickly plugging the final hole in Apple’s consumer electronics empire. Steve Jobs routinely panned the product configurations and strategies of other companies, only to turn around and release something that entirely contradicted his earlier stance. This was a guy who sl…
This is exactly why I think Apple will move to ARM for Macs soon, even though most Apple users find that hard to believe.
As someone who would have liked an 11" MBAir but got the 13" because there isn't enough space in the 11" to hold batteries to run an x86 cpu as long as I'd like, this makes sense to me.
There's only one way to go thinner, smaller, or lighter on their laptops at this point, outside of some huge breakthrough in battery technology.
What doesn't make sense, though, is apps (built for x86)... Though an app-store-only model (and requiring ARM builds for inclusion in the app store) is not entirely out of the question, iOS style. Back to the Mac, indeed.
I don't know if an x64->ARM translation layer for the transition is feasible, performance-wise, though - perhaps someone with more knowledge of the architecture can chime in here.