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How to Name your Company

judegomila.com

51–60 of 75 posts

Re: How to Name your Company

#51
post #37

We struggle with our name: Bitesize Irish Gaelic. It's a language learning tool. The Irish language is called "Irish" in Ireland, but often "Gaelic" elsewhere (depending on who you're speaking with). The name we've ended up with is a mouthful of a compromise :) I don't know if there's a fix for that...

Call it Eolas, the Irish/Gaelic word for knowledge.

Interestingly yours is the first site listed when Googling "Irish/Gaelic word for learning" so grats on your SEO.

Re: How to Name your Company

#52
post #39
post #9

Or, just name your company quickly and move on. We lost a couple weeks early on to naming Matasano, and after some false starts, eventually gave up and thumbed through a list of exotic plants. By the time the book of plants had been opened, the naming premise had been accepted: we were done trying to find a semantically "fitting" name for the company. We just picked a plant with a cool name. We ran into two "problems…

Equity goes into* your name; it usually doesn't get extracted from your name.* -- This is a good articulation to remember.

But, especially at an early stage, the rate at which equity can enter your name is determined partially by the name itself.

Re: How to Name your Company

#53
Hey guys you know what is a cool name? HeyZap. There's a lot of names you could call your company, like Zap Hey, or Hi Nap. But I really like HeyZap. You know what looks awesome? Lighting bolts. You know what name has a Z which looks like a lighting bolt? HeyZap. Did I mention HeyZap is a cool name? Do you like the name HeyZap? If you're trying to name a company I think you should pick a name which really has PUNCH, something disruptive, something like HeyZap. Don't you think HeyZap is a great name? Obviously you're not going to think of a name as cool as HeyZap, but if HeyZap wasn't already taken you should really think about naming your company HeyZap. Has anyone heard of HeyZap? It has an awesome name, it's HeyZap. We really put a lot of effort in; we tried HelloBuzz, HiZing, GreetingsEbullience but we finally decided on HeyZap. It's just so catchy, HeyZap, HeyZap, HeyZap.

Re: How to Name your Company

#54
post #9

Or, just name your company quickly and move on. We lost a couple weeks early on to naming Matasano, and after some false starts, eventually gave up and thumbed through a list of exotic plants. By the time the book of plants had been opened, the naming premise had been accepted: we were done trying to find a semantically "fitting" name for the company. We just picked a plant with a cool name. We ran into two "problems…

Braintree is the name of a town in England... I think they came from there. I dont think there was a suggestion of brains on trees.

Re: How to Name your Company

#55
post #27

A good list of considerations. The most important ones I think are still the classic two: 1) Emotive - The name should evoke some sort of emotional connection. This is essential to being memorable and likable. This is why computers.com and chairs.com are not so great for selling computers and chairs unless you are going for mass-market, price-based, SEO-optimized, unbranded sales. 2) Meaning - The name should evoke s…

Agree, other than I will only call Orbitz for space travel. In 500 years time they will be a great brand.

Re: How to Name your Company

#56

Something missing here: SEO considerations. It matters less as the days pass, but there is still value to getting an important keyword or two in the domain name (or to be the important keyword, better still). This is especially true if your business is planning to generate lots of business through organic. Especially false if it doesn't.

The audience for your corporate name is most likely: investors, bankers, family members, and people who know nothing about you.

In light of this, a perfect company name is easy to say over the phone, memorable, and suggestive in roughly that order of importance. A perfect example is "3D Robotics".

Your company name is the only chance you have to verbally communicate everything there is to know about your business in a split second. Your corporate name != your app name, and your app name != your URL.

Re: How to Name your Company

#57
post #9

Or, just name your company quickly and move on. We lost a couple weeks early on to naming Matasano, and after some false starts, eventually gave up and thumbed through a list of exotic plants. By the time the book of plants had been opened, the naming premise had been accepted: we were done trying to find a semantically "fitting" name for the company. We just picked a plant with a cool name. We ran into two "problems…

Braintree is the name of a town in England... I think they came from there. I dont think there was a suggestion of brains on trees.

Braintree is named after the town in Massachusetts, because the founder liked John Adams: https://www.braintreepayments.com/blog/whats-in-a-name-custo...
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