Modern social media is nothing like social media in early days (myspace, early Facebook and even early Instagram). Back then it was a platform to communicate with friends, and maybe even find new friends to meet up with. Today social media is more like a drug, to keep the user engaged and to push content to them. The content must either be addictive/engaging or paid advertisements. Quality of the content doesn't matt…
Social media deserving of the name is almost dead. It’s not that profitable and the sites are expensive to run.