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I Just Paid Facebook $7

johnnystartup.com

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Re: I Just Paid Facebook $7

#2
Promoted posts are far more useful for businesses, I think, than people. As much as there are some things that I want my friends to know, they aren't generally worth paying to get the word out. Businesses are used to advertising (and often need to) so they are probably much more likely to pay for promoted posts.

Re: I Just Paid Facebook $7

#5
I've actually used this a couple times recently, to drive views to press coverage we've received. I've had awesome results both times, with friends/friends-of-friends re-connecting with relevant partnerships and opportunities.

Contrast that to Facebook Ads, which i've had nothing but poor experiences with.

Re: I Just Paid Facebook $7

#7
It was nice to see the analytics FB provided on the number of views. I definitely understand the author's reasoning that most people like him will probably have no desire to spend $7 to promote a random status update, photo, or post. I imagine though that this feature is more targeted towards FB pages like businesses, bands, groups, etc.

I for one will be using it personally to promote my brother's clothing brand and its current Kickstarter campaign (shameless plug: http://goo.gl/QTzn5). For a small business, $7 for some extra exposure is well worth it if you have a few thousand followers.

Re: I Just Paid Facebook $7

#8
post #6

I'm curious if Facebook displays "sponsored" text or a banner of any sort for personally promoted posts? Does anyone know?

The image in the article says "Sponsored"

I haven't seen one personally yet but from what I understand it does indicate that the post is sponsored.. Whether or not that image is from the POV of the poster or another user, I have no idea

Re: I Just Paid Facebook $7

#9
post #2

Promoted posts are far more useful for businesses, I think, than people. As much as there are some things that I want my friends to know, they aren't generally worth paying to get the word out. Businesses are used to advertising (and often need to) so they are probably much more likely to pay for promoted posts.

A lot of businesses are trying this right now, along with the Facebook exchange retargeting stuff. The big question is going to be though whether businesses see a big enough ROI to continue to reinvest. Facebook burned through a lot of businesses with the regular ads who gave up, new ad products give them another chance but unless some of it sticks it is only a matter of time before revenues start falling.

Re: I Just Paid Facebook $7

#10
I don't follow Facebook closely, but I've wondered when they would do this. So many businesses advertise their Facebook presence that it should be easy for FB to upsell things like promoted posts, opt-in email marketing, flash sales, coupon distribution and tracking etc.
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